The best AI sales coaching software for a HubSpot team scores your calls against your own scorecard, shows each person the step they missed, and writes the result to the HubSpot records your managers already use. Of the nine tools below, HubSpot's own Sales Hub covers recording, transcripts and playlists, and the rest differ most on three things: whether they score calls, whether people can practice, and whether the price is public.
I work at Triple Session, which is one of the nine. I list HubSpot's own tools first and the others in alphabetical order, and I read each tool's own pricing and product pages and its HubSpot Marketplace listing on November 3, 2026. Every tool gets the same questions, and where Triple Session falls short, the text says so. For what AI sales coaching is and how to roll it out, see the AI sales coaching guide. This post is the HubSpot cut: what each tool does inside a HubSpot team.
What to ask a tool before you buy it
Most lists stop at "integrates with HubSpot". That sentence is the least useful one on the page, because a listing can mean a logged meeting or a full set of mapped fields. These are the questions that separate the tools.
- Does it score every call, or only the ones someone picks?
- Does it score against your playbook (MEDDICC, SPICED, BANT or your own), or against a generic template?
- What does it write to HubSpot: which objects, in which direction?
- Does it read the calls you already record in Zoom, Google Meet, Teams or your dialer?
- When someone scores low, is there practice or training in the same product?
- Can you see whether that person improved on the next calls?
- What does it cost for your headcount, with onboarding and add-ons?
How each tool connects to HubSpot
The table uses each tool's HubSpot App Marketplace listing, read on November 3, 2026. Installs and ratings are the listing's own. The last column names the objects the listing's "shared data" section shows; direction is given only where the listing says it in text.
| Tool | Installs and rating | What the listing says it shares with HubSpot |
|---|---|---|
| HubSpot Sales Hub | Native | Calls recorded in HubSpot, with transcripts on Professional and Enterprise seats |
| Attention | 200+ installs, 0 reviews | Deals, companies, contacts, leads, tickets and line items |
| Avoma | 1K installs, 4.3 (15) | Meeting participants to contacts, deals to deals; notes synced to the contact or deal record |
| Fathom | 21K installs, 4.6 (461) | AI summaries to contacts, companies, deals, engagements and meetings; action items to tasks |
| Gong | 4K installs, 3.6 (31) | Two-way sync of deals, contacts and companies; call highlights, recording link and participants appear as a meeting on the record |
| Hyperbound | 10+ installs, 0 reviews | Deals, contacts and companies with their properties; the listing requires the Enterprise plan |
| Jiminny | 200+ installs, 4.7 (3) | Calls logged to HubSpot as engagements, deals synced both ways, companies and contacts read from HubSpot |
| Mindtickle | 20+ installs, 0 reviews | Deals, contacts and companies; Call AI data appears on a HubSpot meeting |
| Triple Session | 80+ installs, 5.0 (3) | Insights to deals, call reviews to calls, users to owners; you can edit what is sent before it goes to HubSpot |
The Marketplace gives a rough size for each integration: Fathom and Gong have large installed bases, and Hyperbound, Mindtickle and Triple Session have small ones. A small listing says little about the product itself. It does mean fewer reviews to read before you commit.
What each tool does about coaching
This table is about the work after the call: scoring, practice and training. "Not found" means I did not find it on the vendor's own public pages on November 3, 2026, and does not mean the feature is absent.
| Tool | Scores calls against a scorecard you set | AI roleplay | Training library | Published price |
|---|---|---|---|---|
| HubSpot Sales Hub | Not found | Not found | Playlists of call clips | Professional $90 per seat, Enterprise $150, billed annually, plus required onboarding |
| Attention | Yes, any framework or your own playbook | Not found | Not found | No pricing page; the HubSpot listing shows $150 a month, with no unit |
| Avoma | Yes, custom AI scorecards in the Conversation Intelligence add-on | A roleplay agent, with no plan named | Not found | Yes: $19, $29 and $39 per user per month, billed annually |
| Fathom | Yes, AI scorecards on the Business plan | Not found | Not found | Yes: free plan, Team $15, Business $25, billed annually |
| Gong | Yes, AI Call Reviewer scores calls automatically | Yes, AI Trainer | Lessons that you build | No: quote only |
| Hyperbound | Yes, on the Perform plan only | Yes, its core product, with a free plan | Not found | Free plan; paid plans by quote |
| Jiminny | Yes, on a template or a framework you create | Not found | Clip playlists | No: quote only, one-time setup fee, no platform fee |
| Mindtickle | AI call scores and benchmarks; a customer-built scorecard is not described | Named as a product, with no detail on the pages I read | A sales training product | No: demo only |
| Triple Session | Yes, every call, on scorecards built with our specialists | Yes, on the $95 plan and Enterprise | Yes, Academy Pro, on the $45 and $95 plans | Yes: $45, $55 and $95 per user per month, billed annually |
Read the middle columns together. Gong, Mindtickle and Triple Session each show real-call scoring, practice and training on their own pages, and Triple Session is the only one of the three with a public price.
HubSpot Sales Hub
HubSpot's own conversation intelligence is enough when managers already have time to listen and want the calls stored where the deals live. Transcription analysis needs a Professional or Enterprise subscription, and only recordings made by seats on those tiers are transcribed automatically (HubSpot knowledge base, last updated October 9, 2026). Professional is $90 per seat per month billed annually, or $100 billed monthly, plus a required one-time onboarding fee of $1,500. Enterprise is $150 per seat with $3,500 onboarding (pricing page).
Managers can add recordings to coaching playlists, and HubSpot's use-case page describes a Sales Coach Assistant that uses call and deal insights to personalize coaching. I could not open that assistant's Marketplace listing, so I don't know its price or credit cost.
Where it falls short: I found no scoring against a scorecard you define and no practice product on HubSpot's pages. If the problem is that nobody can listen to enough calls, you need a tool that scores them.
Attention
Attention scores calls on any framework you choose or on your own playbook, and it can attach several scorecards to a call (scorecards page). It records without a bot and syncs recordings, transcripts and call metadata to HubSpot (HubSpot integration). Its listing shows the widest set of objects in this list, from deals and contacts to tickets and line items.
Where it falls short: attention.com/pricing returned a 404 on November 3, and the listing shows a Standard plan at $150 a month without saying whether that is per user. I found no roleplay or training library on its public pages.
Avoma
Avoma is a meeting assistant with conversation intelligence. Its pricing page lists Startup at $19, Organization at $29 and Enterprise at $39 per user per month billed annually, with a 10-seat minimum on Enterprise. Scoring sits in the Conversation Intelligence add-on at $29 per seat per month billed annually, which includes custom AI scorecards and templates for SPICED, Sandler and MEDDICC (pricing). Its platform page describes a roleplay agent that runs practice pitches and objection-handling scenarios. Avoma offers a 14-day trial of the Organization plan with the add-ons switched on.
Where it falls short: the scoring most teams buy it for is an add-on, so price the base plan plus the add-on. The pricing page names no plan for roleplay, and I found no training library. Avoma's listing shows the "Rising" partner tier and not HubSpot's certified badge.
Fathom
Fathom is the most installed tool on this list inside HubSpot, with 21K installs and 4.6 across 461 ratings. Its Business plan is $25 per user per month billed annually ($34 monthly) with a two-user minimum, and it includes CRM field sync, deal view, coaching metrics and AI scorecards. The Team plan is $15 (pricing).
Where it falls short: Fathom starts from the notes. Its pricing page doesn't mention roleplay or a training library, so the path from a low score to practice is up to the manager. For a side-by-side with Triple Session, see Triple Session vs Fathom.
Gong
Gong is the reference for large teams that want forecasting and deal intelligence in the same platform. For coaching, its Enable page lists an AI Call Reviewer that scores calls automatically, an AI Trainer that turns past calls into roleplay scenarios, a coaching inbox, and Lessons for structured learning programs (Gong Enable). Its HubSpot listing has 4K installs and describes two-way sync.
Where it falls short: Gong does not publish prices. Its pricing page says licenses are priced per user with a platform fee, and sends you to a proposal form. The listing is rated 3.6 across 31 reviews. For the cost side, see Gong pricing in 2026 and the best Gong alternatives.
Hyperbound
Roleplay is Hyperbound's core product, and its free plan includes 45 prebuilt AI roleplays. Real-call scoring and the CRM connection (HubSpot, Salesforce and Dynamics) are both listed under the Perform plan and are not in Practice (pricing).
Where it falls short: paid plans are quote only, the HubSpot connection depends on the higher plan, and I found no course library on its public pages. Its listing shows 10+ installs and no reviews.
Jiminny
Jiminny scores calls "using your chosen framework", from a template or one you create, and applies scorecards by team, call type, deal stage or activity type, so coverage depends on how you set it up (help center). It has call libraries and playlists for coaching (sales coaching page). Its listing has the clearest direction rules of the group: calls go to HubSpot as engagements, deals sync both ways, and companies and contacts flow from HubSpot into Jiminny.
Where it falls short: pricing is by quote across three plans (Capture, Scale and Grow), with a 12-month minimum contract, a one-time setup fee and no platform fee. I found no roleplay product, and the training side is clip playlists.
Mindtickle
Mindtickle is built for enablement teams that run readiness programs. Its Call AI page lists AI call scores, benchmarks and coaching forms, and its site names an AI role play product and a sales training product.
Where it falls short: the Call AI page names Salesforce and Microsoft Dynamics as CRMs, and HubSpot support shows up on the Marketplace listing, which describes a two-way Call AI integration, with 20+ installs and no reviews. A scorecard you define is not described on the pages I read, and pricing is by demo.
Triple Session
Triple Session scores every call against a scorecard built from your playbook with our specialists, gives each person feedback on the steps they missed, and suggests practice and training for the gap. The AI recommends the focus and the manager sets it. AI Coach is $55 per user per month, Academy Pro (the training library) is $45, and Academy Pro + AI Coach, which adds AI Roleplay on the same scorecards as real calls, is $95, all billed annually with no platform fee (pricing). Onboarding is a one-time $3,000 or $5,000. The HubSpot details are in the FAQ on the pricing page, and the Marketplace listing shows what goes to deals and calls. Trellis, a lean revenue team on HubSpot, describes scoring 100% of its revenue calls and updating HubSpot live.
Where it falls short: roleplay is on the $95 plan and Enterprise only, onboarding is a separate fee, there is no free trial (the demo runs on your own recordings), and the listing is small, at 80+ installs and three ratings. It is not a forecasting platform, so a team that wants forecasts in the same tool should look at Gong.
What it costs for 10, 25 or 50 people
These are annual software costs at the published prices above, before discounts and onboarding, which is my own multiplication of price by seats by 12.
| Tool and plan | 10 people | 25 people | 50 people |
|---|---|---|---|
| Fathom Business ($25) | $3,000 | $7,500 | $15,000 |
| Avoma Organization + Conversation Intelligence ($29 + $29) | $6,960 | $17,400 | $34,800 |
| Triple Session AI Coach ($55) | $6,600 | $16,500 | $33,000 |
| Triple Session Academy Pro + AI Coach ($95) | $11,400 | $28,500 | $57,000 |
| HubSpot Sales Hub Professional seats ($90) | $10,800 | $27,000 | $54,000 |
| Gong, Jiminny, Hyperbound (paid), Mindtickle | Quote only | Quote only | Quote only |
Three things change these numbers. Triple Session onboarding is a one-time $3,000 or $5,000. HubSpot's Professional seat is a CRM seat, which you may already pay for, and it carries a required $1,500 one-time onboarding. Attention's $150 a month on its listing has no unit, so it is left out.
The cheapest row is cheapest only if the score leads somewhere. If a low score on a call gives the manager the same job as before, finding time to coach, you have bought a faster way to find the problem.
When you don't need any of these
If your managers already listen to most calls and only want a better place to keep them, stay with HubSpot's own tools. If you have five people, one manager who reviews their calls and no plan to train anyone yet, start with a notetaker that has scorecards, such as Fathom. You will know you have outgrown it the first time someone scores low twice in a row and nobody has a practice to assign.
Questions to ask in every demo
- Show me a few of our real calls scored on our own criteria, not only a template. How long does that take to set up?
- Which HubSpot object and which fields does the score write to? Show me the record.
- What share of yesterday's calls was scored without anyone choosing them?
- When someone scores low on a step, what do they get the same day?
- How do I see whether that person improved over the next ten calls?
- What is the first-year cost for our headcount, with onboarding and add-ons?
FAQ
What is conversation intelligence in HubSpot?
It is HubSpot's feature for recording calls, transcribing them and analyzing the transcript. HubSpot's knowledge base (last updated October 9, 2026) says transcription analysis powered by Conversation Intelligence needs a Sales Hub or Service Hub Professional or Enterprise subscription, and that only recordings made by users with a Professional or Enterprise seat are transcribed automatically. Tracked terms need Enterprise.
Do I need Sales Hub Professional to coach calls with AI?
You need it for HubSpot's own transcription and conversation intelligence, which is $90 per seat per month billed annually plus a required one-time onboarding fee of $1,500 (HubSpot pricing page, read November 3, 2026). A third-party tool has its own subscription and its own way of capturing calls, so check its Marketplace listing for the HubSpot objects it syncs. Triple Session lists HubSpot, Zoom, Google Meet and Fireflies as call sources.
Does HubSpot score calls against a scorecard?
I did not find call scoring against a scorecard on HubSpot's conversation intelligence pages or knowledge base (read November 3, 2026). HubSpot does offer tracked terms, AI call summaries, coaching playlists and, on its use-case page, a Sales Coach Assistant.
How much does AI sales coaching software cost for a 25-person HubSpot team?
At published prices, from $7,500 a year (Fathom Business at $25 per user per month) to $28,500 (Triple Session Academy Pro + AI Coach at $95), before onboarding and discounts, and billed annually. Avoma Organization with its Conversation Intelligence add-on is $17,400. Gong, Jiminny, Hyperbound and Mindtickle quote by request. Prices read November 3, 2026. For how to measure whether coaching works, see the AI sales coaching guide.