Practice the hard call before it costs a deal.
Your team practices sales conversations by voice with AI buyers, and every roleplay is scored on the same scorecards as your calls.
Practice sales calls with AI buyers.
Built-in personas.
Start practicing on day one with buyers for cold calls, discovery, objections and renewals.
Create your own.
Create the buyers your team meets most and practice with them right away.
Personas from your ICP.
Request a persona that matches your market, and we build it for you.
Realistic buyers.
Each persona has a role, a company, goals and a difficulty level, so practice feels like a real call.
Scored like a real call.
Every roleplay is scored on the same scorecard as your live calls.
Practice what each person needs.
When someone scores low on a skill in a real call, the matching roleplay is added to their coaching plan.
Buyers who push back like yours do.
Use built-in personas, create your own or have us build them from your ICP, so your team practices with the buyers they actually meet.
Three ways to get the buyer you need.
Each persona has a goal, a background, a difficulty level and a language.
Built in
Personas for cold calls, discovery, objections and renewals are ready the day you start.
Create your own
Write the buyer your team keeps meeting: role, company, goal, background and difficulty. Clone one to start faster.
Built for you from your ICP
Request a persona tailored to your market and we build it. Advanced onboarding builds your first set with your team.
Scored on your own scorecard.
Each roleplay is scored on the same scorecard as your real calls, so practice and live calls follow one standard. Every run is saved, so people can see their progress.
Run it again
Every run is scored and saved, so people can see their score improve.
Pick the scorecard
Choose which of your scorecards grades each persona.
Five languages
Practice in English, Portuguese, Spanish, French or German.
Roleplays assigned from real calls.
When someone scores low on a skill in a real call, the AI Coach adds the matching roleplay to their coaching plan. Managers see who practiced and whether their scores improved.
Practice the exact skill the call missed.
Each person gets the session and the roleplay for the skill they missed, with a due date.
How coaching plans workTrack practice across the team.
See sessions, practice time and average scores by scenario and by person, week by week.
Assign scenarios
Assign a persona to one person or the whole team from the persona page.
Before you book a demo
What teams ask about personas, scoring and who is practicing.
What is AI Roleplay?
Your team practices customer calls out loud with AI buyers. Each persona has a role, a company, a goal for the caller, a background and a difficulty, and answers in real time by voice. When the call ends, it is scored.
Where do the personas come from?
Three places. Built-in personas cover the calls most teams make. You can create your own from your ICP, or clone one to start faster. Or request a persona tailored to your market and we build it for you; Advanced onboarding builds your first set with your team.
Is a roleplay scored the same way as a real call?
Yes. Each persona is graded on one of your own scorecards, the same ones used for your real calls, and you choose which scorecard grades it.
What kinds of calls can we practice?
Any call your team makes: cold calls, discovery, objection handling, contract renewals and more. Personas are filed under scenarios so people find the one they need.
How does someone know which roleplay to do next?
With the AI Coach, a low score on a real call puts the roleplay that practices that skill in that person's coaching plan, next to the session that teaches it, with a due date. Managers can also assign a persona to one person or the whole team. How coaching plans work →
Can people retake a roleplay?
Yes, as often as they like. Every run is scored and listed under the persona, so people can see their score change.
Can managers see who is practicing?
Yes. Roleplay team analytics show active members, sessions, practice time and average score, by scenario and by person, week by week.
What languages does AI Roleplay support?
English, Portuguese, Spanish, French and German.
How much does it cost?
AI Roleplay is included in Academy Pro + AI Coach, at $95 per user per month, billed annually. Advanced onboarding, which builds your first personas with you, is a one-time fee.
Still have a question? Ask us on a demo
Practice before the call that counts.
Practice with AI buyers and get scored on the same scorecards as your real calls.