Sales methods, and how to coach them.
Practical guides to sales methods, objections and call scoring, from the people who build Triple Session.
Call scoring tools in 2027: 7 that score against your playbook
Compare 7 call scoring tools on whether they score every call against your own playbook and assign coaching after, with prices read on November 11, 2026.
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Fireflies pricing in 2026: plans, credits and alternatives
Fireflies costs $10 to $39 per seat a month billed annually, with limits on AI credits and storage. See what each plan includes and the alternatives.
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Best AI sales coaching software for HubSpot teams (2026)
Nine tools compared for HubSpot teams: what each writes to HubSpot, call scoring, roleplay and price, with every fact linked to its source and date.
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Gong pricing in 2026: cost per user, fees and alternatives
Gong does not publish prices. Vendr contract data shows $1,600 to $2,400 per seat a year for small teams, plus fees. See the cost for 20 people.
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Best AI sales coaching software in 2027: 10 tools compared
The best AI sales coaching software in 2027: 10 tools compared on what they do after a call, who each fits, price and CRM, read from each vendor.
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Conversation intelligence platforms for sales teams
How to choose a conversation intelligence platform for a sales team: what it must do, a weighted scorecard, integration and security checks and a pilot.
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Revenue intelligence tools: what to use for each job
Which revenue intelligence tool to use for pipeline inspection, forecasting, deal health, activity capture and call analysis, with a checklist to choose.
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How to use AI in sales: 5 uses, step by step, with prompts
How to use AI in sales, step by step: five uses with prompts to copy, from account research to call recaps and objection practice, and what to check.
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SMART goals for sales: examples for SDRs, AEs and managers
SMART goals for sales, with a filled-in card for an SDR, examples for ten roles, skill goals, a 30-minute way to set them and how to track them weekly.
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Revenue intelligence platforms: types and how to pick
What a revenue intelligence platform does, the four types on the market, which one fits a sales team and the questions to ask before you buy one.
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Salesforce revenue intelligence: features and fit
What Salesforce Revenue Intelligence includes, from Revenue Insights to Pipeline Inspection and the Commit Calculator, who it suits and what it leaves out.
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The 80/20 rule in sales: find the customers that matter
The 80/20 rule in sales: what the Pareto principle means for customers, deals and time, how to run the analysis in a spreadsheet and what to do with it.
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High-pressure sales tactics: how to spot and replace them
High-pressure sales tactics explained: 10 common ones, how buyers can spot and answer them, and the consultative move a seller can use in place of each.
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What to ask in an AI sales coaching demo: 7 tests
Bring one of your own calls to any AI sales coaching demo and run 7 tests: live scoring, coverage, CRM writes, practice, proof, total cost and setup.
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Salesloft conversation intelligence: what it does
What Salesloft conversation intelligence does after the Clari merger: call capture, auto scoring, trends and Ask across calls, and who it fits best.
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Best AI sales training platforms for SDR and AE onboarding in 2027
Compare 8 AI sales training platforms for onboarding SDRs and AEs: courses, AI roleplay, certification, real call scoring and price, read Nov 11, 2026.
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How to increase sales: the four levers and what to fix first
How to increase sales in B2B: the four revenue levers, how to find the one your funnel is losing and 20 moves for volume, win rate, deal size and cycle.
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Sales talk examples: annotated sales conversations
Sales talk examples: a full discovery call annotated line by line, plus a cold call, a price objection and a close, with what each moment does and why.
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Call reviewing: how to review sales calls in 20 minutes
How to review a recorded sales call in 20 minutes: which calls to pick, what to listen for, how to score it, how often to review and how to give feedback.
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Conversation intelligence solutions: how to choose one
What a conversation intelligence solution includes, how sales and contact center versions differ, which features matter and how to test one before you buy.
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Humor in sales: when it helps a call and when it burns it
Humor in sales: what research says, a scale from safe to risky lines, when a joke fits a B2B call, what burns a deal and how to recover from a flat one.
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Selling to the C-suite: what each executive needs to hear
Selling to the C-suite beyond the CEO: what the CFO, CRO, COO, CIO and CHRO each ask, the proof they need and how to run a meeting with several at once.
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Best AI sales roleplay tools for cold call practice in 2027
Compare 8 AI sales roleplay tools for cold call practice: voice, scoring, free plans and published prices, read from each vendor on November 11, 2026.
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HubSpot conversation intelligence: what you get
What HubSpot conversation intelligence includes, which plans and seats you need, how to turn it on and review calls, and what to add if you want scoring.
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Revenue intelligence: what it is and where it fits
What revenue intelligence is, what a platform does with CRM, email and call data, how it differs from conversation intelligence and when you need it.
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Multithreading in sales: reach the whole buying committee
Multithreading in sales: who sits on a B2B buying committee, how to reach each person without going around your champion, with scripts and an example.
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Storytelling in sales: a five-part structure for stories
Storytelling in sales: a five-part structure for customer stories, an example told on a call, when to tell one and the mistakes that make buyers tune out.
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Conversation intelligence: what it is and how it works
What conversation intelligence is, how it turns recorded sales calls into insight, what it measures, who uses it and what to do with the transcript next.
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Does more sales coaching raise win rate?
More coaching time does not raise win rate on its own. CSO Insights surveys show the gain comes from coaching tied to a standard. See the data and math.
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Transactional selling: what it is and when it fits
Transactional selling explained: when a fast, low-touch sale fits, how it compares to relationship and consultative selling, and 7 ways to do it well.
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Words that sell: what to say on a sales call
Words that sell on B2B sales calls: the words and phrases that make a problem concrete, why each one works, an example on a call and the words to avoid.
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AI sales coaching tools: 5 types and what each one does
AI sales coaching tools differ by when they act: before, during or after a call. Five types, what AI does well, where it fails and how to test one.
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Best sales coaching software: how to pick for your team
The best sales coaching software depends on your gap: calls nobody hears, slow ramp or scattered training. A decision guide by situation, plus tests.
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How to learn sales: a four-level plan, beginner to senior
How to learn sales: what to learn first, a four-level plan from beginner to senior, how to practice and where to learn sales with or without a job.
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Needs-based selling: how to sell from the buyer's need
Needs-based selling explained: a 4-step flow from question to need to solution, the questions that find needs and how it differs from consultative selling.
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Digital coaching tools for sales managers: 6 jobs to cover
Digital coaching tools for managers cover six jobs: record, score, prep, practice, track and share. See what each does and what a small team needs first.
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Best Gong alternatives for mid-market sales teams in 2027
Gong alternatives for mid-market sales teams, compared on scoring, coaching, roleplay and CRM updates, with published prices and the cost for 50 people.
Matt Doyon
Neuro-linguistic programming in sales: what holds up
NLP in sales: what neuro-linguistic programming claims, what the evidence says, which techniques are just good listening and which to drop from your calls.
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SaaS sales: how selling software by subscription works
SaaS sales explained: how selling software by subscription differs, three sales models, a worked funnel example, the team roles and the metrics to track.
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Activity coaching vs skill coaching: what each fixes
Activity coaching fixes pipeline volume, not win rate. Win-rate problems sit in what gets said on the call. How to tell them apart and coach both.
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AI-powered voice coach app: what sales teams should know
An AI-powered voice coach app lets people practice a sales call out loud and get scored. How the types differ, what to test and how to run practice weekly.
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How to be a good salesperson: habits, skills and traits
How to be a good salesperson: the habits good sellers keep, the job's qualifications and expectations, consultative selling and how salespeople are paid.
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Mirroring in sales: how to use it on a call, with examples
Mirroring in sales: repeat the last words a buyer said, then wait. How it works, an annotated call, what the research found and when mirroring backfires.
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One to one sales coaching: how to run it well
One to one sales coaching is a manager and one seller working on one behavior from a real call. Agenda, cadence, questions to ask and mistakes to avoid.
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Sales coaching app: what to look for before you buy
A sales coaching app should turn calls into coaching and practice. Here are the four types, a checklist for choosing one and the tests to run in a trial.
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Relationship selling: how to build relationships that last
Relationship selling explained: how salespeople build relationships with customers from first contact to renewal, when it fits and the mistakes to avoid.
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Sales for introverts: how quiet people sell well
Sales for introverts: what the research says, an introvert's strengths at each stage of the sale, how to handle the hard parts and which sales jobs fit.
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How to sell to a CEO: what executives want
How to sell to a CEO in a 20-minute call: what executives care about, how to get the meeting, the numbers to know, 8 questions and a follow-up template.
Matt Doyon
Sales coaching statistics: what the data shows
Sales coaching statistics with the source, date and sample beside each number: win rates, coaching time, coverage and training decay, and how to read them.
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Sales tactics: 10 plays for B2B deals, with examples
Sales tactics for B2B teams: 10 plays with an example of each, when to use them, the risk each one carries and how to test a new tactic with your team.
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Selling examples by type of sale, with the technique
Selling examples for eight kinds of sale, from a cold call to an enterprise deal, each with a short annotated exchange and the technique that made it work.
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Cold calling coaching: how to coach cold calls
Cold calling coaching works on short recorded calls: opener, reason to talk, objections and the ask. See what to score, how to run the 1:1 and practice.
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MEDDICC scoring: score the call, not just the deal
MEDDICC scorecards usually score the deal. Scoring each call too shows who asked what. See each letter as something you can hear, with a 0 to 2 scale.
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Sales productivity: where the week goes and how to fix it
What sales productivity means, where a seller's week goes, the metrics to track and 8 ways to give your team more time for selling, with a weekly plan.
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Virtual selling: how to run sales calls that work on video
Virtual selling explained: how it differs from in-person sales, a checklist for before, during and after video calls, remote demos and engaging buyers.
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Best sales coaching: how to choose what fits your team
The best sales coaching works on your own calls, runs weekly and measures a behavior. Compare manager-led, outside, course and AI options by criteria.
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Coaching in performance management: a guide for sales
How coaching fits into performance management for sales teams: what to coach between reviews, what to measure and how to handle underperformance.
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AI in sales: where it helps at each stage of the deal
How AI is used in sales: research, emails, call notes, scoring and practice, stage by stage, with examples, what stays with people and how to start.
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Sales goals: how to set them for your team, with examples
How to set sales goals that people own: result, activity and skill goals, how company, team and personal targets fit, a 5-step setup and SMART examples.
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The 4 Cs of coaching, applied to sales teams
There is no official list of the 4 Cs of coaching. See the versions in use, then a sales version for managers: Call, Clarity, Commitment and Check.
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Closed-lost reactivation: win back lost deals
A closed-lost reactivation strategy built on the real loss reason: sort lost deals by reason, time the follow-up, and copy a sample email for each.
Matt Doyon
Sales strategies: 12 ways B2B teams win more deals
12 sales strategies that work in B2B, each with an example, a matrix to pick one for new customers, expansion or retention, and how to roll it out.
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Sales techniques: a stage-by-stage guide for B2B teams
Sales techniques for B2B teams, mapped by stage of the deal: discovery, objections, closing and follow-up, with call examples and ways to practice each.
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Coachable AI: what the name means for sales teams
Coachable AI can mean a product named Coachable, an AI coach for sellers or a coachable seller. What each means and how to pick for a sales team.
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Sandler AI Roleplay Coach: what it is and the options
Sandler AI Roleplay Coach is a practice tool built on the Sandler method and powered by Yoodli. What it does, who it fits and how other tools compare.
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Sales enablement technology stack: what to include
The layers of a sales enablement technology stack, which tools a team needs first, how to audit what you own and when to consolidate into one platform.
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Sales playbook software: 4 types and how to choose
What sales playbook software does, the four types on the market, when a shared document is enough and what to check before you buy a tool for it.
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Real-time coaching: during the call or right after?
Real-time coaching can mean a prompt during a live call or feedback minutes after it. What each does, where each fits and how to set up the fast version.
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Business playbook examples for sales teams: 5 to copy
Five business playbook examples for sales teams as short templates to copy: discovery, objections, referrals, multithreading and competitive deals.
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SDR playbook: a template you can copy and fill in
An SDR playbook template with ten sections: ICP, lead tiers, daily rhythm, cadence, message starters, qualification, objections, handoff and metrics.
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Coaching agent: what it does and how to run one
A coaching agent scores your calls, finds the step each person misses and plans the next session. What it does, what it needs and where a manager comes in.
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Coaching sales techniques: how to teach and check them
Coaching sales techniques: turn a technique into a checkable step, practice it and check later calls. A method, examples and a coaching template.
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Common sales objections and how to handle them
The 8 most common sales objections, what buyers really mean, what to say on the call, and a sample exchange for each so your team can practice.
Matt Doyon
What does a sales enablement manager do?
What a sales enablement manager does each week, the six areas of the job, how success is measured and how the role works with sales managers and marketing.
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Coaching checklist for sales managers: before, during, after
A coaching checklist for sales managers: what to do before a 1:1, during it and after, plus a call review list, a monthly team check and a new-hire list.
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Sales manager coaching: how to coach your team weekly
Sales manager coaching made practical: find the time, run a weekly 1:1, coach different levels, handle hard talks and measure whether your coaching worked.
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Buyer enablement tools: 5 types and how to choose
Five types of buyer enablement tools, from interactive demos to digital sales rooms, what each fixes in a deal and how a sales team can pick the first.
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Sales enablement content strategy: a 5-step plan
Build a sales enablement content strategy in five steps: audit, map content to buyer questions, brief, govern and measure what sellers actually use.
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B2B sales coaching: a guide for teams with long deals
B2B sales coaching for long cycles and buying committees: what to coach, how to coach by deal stage, who the coach is, and how to measure what changed.
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Coaching sales managers: a guide for sales leaders
Coaching sales managers: why first-line managers need it, what to coach, how to run the session, a cadence for sales leaders and how to measure it.
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Competitive battlecards: how to build and keep them current
How to build competitive battlecards from real calls, what to put on one, where the intel comes from and a review rhythm that keeps each card accurate.
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Revenue enablement platforms: types and how to choose
What a revenue enablement platform includes, the four types on the market, how it differs from sales enablement software and what to ask in a demo.
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Coaching a sales team: a weekly system for managers
How to coach a sales team: who to coach first, a weekly rhythm, a time budget, team sessions, how to build trust and how to coach the managers themselves.
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Deal coaching: how to run it so the next deal improves
Deal coaching helps a seller move one open deal forward. How it differs from skill coaching, a session format, questions to ask and how to unstick a deal.
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GTM playbook: 5 parts and a one-page template
What a go-to-market playbook is, the five parts it needs, how a play works and a one-page template to copy, filled in for a fictional sales team.
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Sales battlecard templates: 4 you can copy and fill in
Four sales battlecard templates to copy: competitor, objection, questions to ask and persona, each with a filled example and a rule for when to use it.
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Sales call scoring: how to build a scorecard your team uses
Sales call scoring guide: build a scorecard, copy templates for discovery, cold calls, demos and pricing, calibrate managers and turn scores into coaching.
Matt Doyon
Sales coaching programs: how to build one that lasts
A sales coaching program is a written routine that outlives any course. Its parts, a 90-day plan, how to judge the best programs and how to measure it.
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Sales enablement template: a charter and plan to copy
A sales enablement template you can copy: a one-page charter, a 90-day plan and a monthly review, each with a filled example for a fictional sales team.
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Technology sales enablement: what to use and how to adopt it
How technology helps sales enablement across a seller’s week, what vendor research says, where AI fits, how to build the case and roll it out in 90 days.
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Sales coaching software: what it does and how to choose
Sales coaching software records and scores calls, shows each person what to fix and tracks change. The types, the features that matter and how to pick one.
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Sales training coaching: how to combine both in one plan
Sales training teaches a group a skill and coaching applies it to real calls. How they differ, how to link them, train managers to coach and measure it.
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Sales enablement companies: who sells what and how to pick
Who the main sales enablement companies are, what each one sells, how they differ, the questions to ask in a demo and how to pick one for a sales team.
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Sales enablement tech stack: layers, order and an audit
The layers of a sales enablement tech stack, the order to buy them in, what to ask of each tool and a five-step audit to cut what your team does not use.
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AI-powered communication coach: what it does for sellers
An AI-powered communication coach reviews how you speak on calls and gives feedback. What it measures, where it falls short and how sellers use it.
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Call coaching for sales teams: a guide with examples
Call coaching for sales teams: how to pick a call, mark three moments, give feedback with the audio and check that the next calls change, with an example.
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Sales enablement programs: 5 parts and how to start one
What a sales enablement program is, the five parts it needs, a worked plan for one quarter and how to tell in 30 days whether it is helping your team sell.
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Sales enablement collateral: types, audit and brief
Sales enablement collateral is what sellers use to move deals: types by stage, a library audit, a brief template and a checklist for assets that get used.
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Onboarding sales process: a step-by-step guide
The onboarding sales process in six steps, from offer to day 90: who does what, what to teach in each stage, how to practice and how to check it works.
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Sales coaching: a guide for managers, with examples
Sales coaching for managers: the four-step cycle, types of coaching, a 1:1 agenda, how often to coach, what to measure and the mistakes to avoid.
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How to measure sales enablement success: a six-step method
Measure sales enablement success in six steps: set a goal, take a baseline, pick metrics, compare groups, credit the change and report ROI. With templates.
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Sales content analytics: what to measure and what to do next
Sales content analytics shows which assets sellers use and which move deals: the metrics to track, how to read them, a scorecard and a monthly routine.
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Sales ramp up time: what it is and how to shorten it
What ramp up time means in sales, three ways to measure it, what makes it long and six moves that shorten it, with a worked example and a weekly check.
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Salesperson onboarding checklist: before day 1 to day 90
A salesperson onboarding checklist from before day one to day 90, with an owner for every line, what to cover each week and a printable one-page version.
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Buyer enablement: what it is and how sales teams use it
Buyer enablement gives buyers what they need to decide with confidence. What it is, how it differs from sales enablement and five moves for sales teams.
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Sales enablement KPIs: 12 to track and how to pick yours
Twelve sales enablement KPIs with formulas, what each one tells you, which to pick for your goal and a worked example, plus a monthly scoreboard to copy.
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30-60-90 day plan for a sales manager: template
A 30-60-90 day plan for a new sales manager: what to learn, change and show in each phase, with a filled-in template, questions for week one and mistakes.
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Why onboarding matters in sales (and what it costs)
Why onboarding matters in sales: what a slow ramp costs, what a good first 90 days changes and three numbers to bring to a budget conversation.
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AI sales enablement: what it does and where to start
What AI sales enablement means, the jobs AI does for a sales team, how platforms, software and tools differ, a four-week pilot and buying questions.
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Business enablement vs sales enablement: the difference
Enablement meaning in plain English, how business enablement differs from sales enablement, where a sales team fits, who owns each and how coaching enters.
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Onboarding game ideas for new sales hires
Onboarding game ideas for new sales hires: 10 games that practice real skills, how to run and score them, what to avoid and a 30-day schedule.
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Sales onboarding software: what to look for
Sales onboarding software compared by job: content, practice, call review and CRM. A way to choose, the demo tests to run and what to skip at your size.
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GTM enablement: what it is and how a sales team uses it
What GTM enablement means, how it differs from sales enablement, who owns it, what a GTM enablement manager does and a six-step plan for a sales team.
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Revenue enablement vs sales enablement: what changes
What revenue enablement means, how it differs from sales enablement and from sales operations, and whether a sales-led team needs to change what it does.
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30-60-90 day plan for sales: template and examples
A 30-60-90 day plan for sales with goals, activities and metrics for each phase, examples for SDRs and AEs, and a weekly call score to track ramp.
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Sales onboarding: how to ramp new hires faster
Sales onboarding in four stages: what to teach, a 30-60-90 plan, a checklist, how to measure ramp with call scores, and the software that helps.
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Content for sales enablement: what to create and when
What sales enablement content is, the assets sellers use at each deal stage, how to decide what to create first, examples and how to keep it current.
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Sales enablement manager: the role, titles and when to hire
What a sales enablement manager is, how titles from specialist to director differ, when a sales team should hire one and what to look for in a first hire.
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Sales enablement software: types, uses and how to choose
What sales enablement software does, the main types of tool, which one to buy first, how AI is changing it and the questions to ask before you sign.
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Sales playbook: how to build one, with a template
What a sales playbook is, what goes in it, six steps to build one, a template you can copy and examples of the sections sellers use most on live deals.
Hank Mesquita
Battlecards: what they are and a template to copy
What a sales battlecard is, what goes on one page, a copyable template, a filled example and how to keep the cards current so they are used on live calls.
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Sales enablement strategy: how to build one in 7 steps
A sales enablement strategy names what you fix first, for whom and how you measure it. Seven steps, a plan template and a worked example for small teams.
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Sales enablement: what it is and how to run it
Sales enablement in plain words: what it covers, who owns it, how it differs from training, the parts of a program and how to start with a small team.
Hank Mesquita
AI sales coaching vs traditional coaching: what changes
AI sales coaching vs traditional coaching: what each does well, what stays with the manager, and a weekly routine and 1:1 template to coach every call.
Matt Doyon
The Challenger Sale: examples and how to train your team
How the Challenger Sale works: teach, tailor and take control, with a call example, the six-step teaching pitch, and how to roll it out and coach it.
Matt Doyon
GPCT sales methodology: questions and examples
GPCT (Goals, Plans, Challenges, Timeline) explained: how it compares to BANT, sample questions and answers for each part, and how to train your team on it.
Matt Doyon

SPIN Selling: questions, examples and how to use it
SPIN Selling explained: what Situation, Problem, Implication and Need-Payoff questions do, with sample questions, need-payoff examples and a sample call.
Matt Doyon
Free sessions and courses.
Learn these methods in short video sessions, each followed by a quiz.
Coach every call on the method your team uses.
Turn SPIN, GPCT, Challenger or your own playbook into a scorecard, and see the steps each person misses.