AI Sales Coaching Platform
Coach every call without listening to every call.
Triple Session finds each person's gaps against your playbook and coaches them until their behavior changes.
- Scores every call on your playbook
- Builds a coaching plan for each person
- Assigns roleplays and courses to practice
Coaching, productivity and training on one platform.
Score every call and coach the gaps.
Your playbook is the scorecard, and each person gets a coaching plan for their weakest skill.
- Tom Whitaker, the CFO, has joined one call and hasn’t seen the proposal.
- Approval rules for their two entities were not confirmed on the demo.
- Moving off their current expense tool has no owner or date.
Prep every meeting and skip the admin.
A brief before each meeting, and the CRM updated after it.
Train your team and practice with AI buyers.
Each person gets courses, AI roleplays and a progress view.
Built for every team that talks to customers.
Insurance and financial services
Check every call for compliance.
- Required disclosures and scripts as scorecard steps.
- Only the calls that miss a step, flagged for review.
One plan instead of three tools.
Scroll sideways to compare →
| Capability | Triple Session | Gong | Fathom | Avoma | Build it |
|---|---|---|---|---|---|
| Call scoring | Included | IncludedAdd-on | PartlyHigher plan | IncludedAdd-on | PartlyYou build it |
| Coaching plans | IncludedPicked by AI | PartlySet by managers | Not listed | PartlyDigest only | Not listed |
| Course library | Included | Not listedWrite your own | Not listed | Not listed | Not listed |
| AI roleplay | Included | IncludedAdd-on | Not listed | PartlyNew | Not listed |
| Team reports | Included | Included | PartlyBasic | IncludedAdd-on | Not listed |
| Tools to buy | 1 | 3 | 3 | 3 | 2+ |
From each vendor's public website, October 2026. “Build it” is an in-house build on an LLM. Tell us if something is out of date.
Expert courses and your own, in every coaching plan.
The AI Coach picks from 15 Pro courses and your team's own, based on each person's calls.
Learning & Development
Advanced Discovery Techniques
Selling with Authenticity
Mastering List Building
- CorvaneOur discovery processOur discovery process6 sessions
- CorvaneHandling price objectionsHandling price objections4 sessions
- Create a course
From every call to each person’s next step.
Triple Session reads every call and CRM update through your playbook and sends coaching to the tools your team already uses.
Google Meet
Zoom
Triple Session- Identify the pain
- Quantify the impact
- !Map the decision process
- Agree on next steps
“People who ask for named referrals by the third call close 38% more.”
- Calls scored
- 17
- Impact step met
- 4 of 17
- Trend
- ↓
Scores every call on your playbook in seconds.
Finds which behaviors are costing which deals.
Builds what each person should do next.
Sends insights in real time, daily and weekly.
Triple SessionReports and plans
SlackAlerts
SalesforceCRM fields
ClaudeThrough MCP“Now, we do all of our coaching based on Triple Session, because we built and personalized the scorecard of what’s a great call.”
“I’ve seen quite a few of these new AI tools and yours has been the only one that does what it says it does.”
“You win that head-to-head in my eyes in terms of your AI versus their AI and your call summarizing versus theirs (Chorus). Triple Session’s AI is definitely better. More in depth.”
“It’s very practical in my day-to-day for uploading information to the CRM, and it saves me a lot of time, at least 30 minutes a day, which is a big deal for us.”
See your own calls scored on your playbook.
Common questions
What is Triple Session?
An AI sales coaching platform. It scores every call against your own playbook, gives each person one skill to work on and assigns the training to fix it: call intelligence, coaching and a built-in academy in one system.
Built for customer-facing teams at small and mid-market companies. Live in 2 to 4 weeks.
What is an AI sales coaching platform?
Conversation intelligence tools record calls and report what happened: topics, sentiment, transcripts. An AI sales coaching platform goes further. It scores each call against your playbook, assigns each person a drill on their gap, and checks whether the next calls changed.
Triple Session is one: the scorecard, the coaching and the academy in a single system.
How is Triple Session different from Gong, Modjo, or a call recorder?
Recorders tell you what happened on a call. Triple Session tells you what was missing, builds the coaching to fix it and tracks whether people change.
If you want recordings and analysis, those tools are fine. If you want your team to sell better, that is coaching, and that is us. How switching works →
How does the coaching work?
Every call is scored on the scorecard for its call type. The gaps roll up into one focus per person, such as Creating Urgency, with a target and a weekly track measured on their next calls.
From that focus the AI Coach assigns a course, a roleplay and Moments clipped from teammates' calls. Managers get a weekly digest and a view of who has no focus, whose focus is stale and whose plan has stalled.
How much work is setup, and how long until results?
A few hours a week from a sales leader for 2 to 4 weeks, while we build your playbook and scorecards with your managers. After that we stay close. How onboarding runs →
Most teams see the first behavior shifts in the first month, and measurable scorecard gains by week 6 to 8.
We already have Gong. Should we wait for the renewal?
No. Tell us the renewal month instead. Your last 60 days under contract run free on Triple Session, in parallel with the tool you are still paying for. When the contract ends, nothing needs migrating.
Will managers and the team actually use it?
Managers get a team view of who has no focus set, whose scores are slipping and whose plan has stalled, so nobody quietly falls through.
Each person sees their own calls scored, one skill to work on rather than a list, and a clip of a teammate who does it well. The evidence is in front of them, so the pushback stops.
How much does Triple Session cost?
Academy Pro is $45 per user per month, AI Coach is $55, and both together are $95, billed annually. Enterprise is custom. Onboarding is a one-time fee: $3,000 for Standard, $5,000 for Advanced, which adds roleplay setup.
Does it work with our call recording and CRM?
Yes. Google Meet, Zoom, Teams, Aircall and Kixie for calls; HubSpot and Salesforce for your CRM. Our meeting bot records anything else.
Coaching is sent to Slack, email and your CRM. Zapier and a public API cover the rest.
Does Triple Session work in languages other than English?
Yes. The platform, courses, quizzes and insights are fully translated in English, Portuguese and Spanish.
Calls in 99+ other languages, from French to Mandarin, are scored in the language they were held in, against the same scorecards.
Is Triple Session secure? SOC 2?
Yes. SOC 2 Type II, verified by an independent auditor. We do not train external models on your data, and customer data is segregated by tenant.
Most procurement reviews close within a week. More about security →
Still have a question? Ask us on a demo
See it on your own calls.
Every call scored on your playbook, a coaching plan for each person and the training to close the gap.