AI Sales Coaching Platform

Turn your playbook
into revenue

Triple Session is an AI sales coaching platform that records every call, scores it against your playbook, and trains reps to close the gaps — conversation intelligence plus a built-in sales academy.

Triple Session AI Sales Platform Dashboard Preview
TRUSTED BY
  • Aircall
  • Hubspot
  • Uber
  • Oracle
  • Zendesk

The Triple Session Enablement Method

Step 1 — Capture

Capture real-life performance and insights by analyzing 100% of calls with AI trained on your process. Use our Bot or call recording integrations.

Capture step illustration

Everything you need to build a closing team

Sales Coaching

More coaching, less catching up with AI

Learn more
Triple Session Sales Coaching

Rep Productivity

Free your team to spend time selling

Learn more
Triple Session Rep Productivity

Playbook Performance

Stay on top of your sales playbook strategy

Learn more
Triple Session Playbook Performance

Learning & Development

Turn your reps into sales superstars

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Triple Session Learning & Development

Simplify your sales tech stack

Application fatigue is real. Triple Session meets you where you are, with all you need for coaching, training and rep productivity in one platform.

  • Call Intelligence
  • Learning & Development
  • Playbook Performance
  • Sales Coaching
  • AI Roleplay
  • MCP
VS

Others

Call Intelligence

  • Gong Logo

    Gong$6600/user/year

  • Chorus Logo

    Chorus$8k for 3 seats, $1200/extra seat

  • Clari Logo

    Clari

  • Jimminy Logo

    Jimminy

Learning & Development

  • Sales Assembly Logo

    Sales Assembly$25k/team/year

  • PClub Logo

    PClub.io$1200/user/year

  • Sales Impact Academy Logo

    Sales Impact Academy

We’ve got every sales role covered

Get more done without doing more

No, you don't need to work harder to make every rep stronger and every deal count. Free yourself from the grind of catching up, listening to recordings, and guessing where your reps need help.

Sales Managers

Coach reps on key sales skills & methodologies

  • Prospecting
  • MEDDICC
  • Presenting
  • SaaS
  • GPCTBACI
  • Sales Leadership
  • Sales Core Competences
  • Leadership
  • Discovery
  • Psychology of Sales
  • Presenting Price
  • Storytelling
  • Speaking Skills
  • Winning the Business
  • Sales Presentations
  • Referral Selling
  • Prospecting for Leads
  • Team Meetings
  • Objections
  • Prospecting Objections
  • Productivity
  • Prospecting
  • MEDDICC
  • Presenting
  • SaaS
  • GPCTBACI
  • Sales Leadership
  • Sales Core Competences
  • Leadership
  • Discovery
  • Psychology of Sales
  • Presenting Price
  • Storytelling
  • Speaking Skills
  • Winning the Business
  • Sales Presentations
  • Referral Selling
  • Prospecting for Leads
  • Team Meetings
  • Objections
  • Prospecting Objections
  • Productivity
  • Leadership Skills
  • Habits & Mastery
  • Dealing with Conflict
  • Email Prospecting
  • Root Cause Analysis
  • Role Play Coaching
  • Connecting Inbound
  • AI For Sales
  • Sales Management
  • Rapport
  • Psychology of Salespeople
  • Negotiating
  • Elements of Mindset
  • Emotional Intelligence
  • Video Prospecting
  • Psychology of Buyers
  • Sales Process
  • Discovery Questioning
  • Elements of Practice
  • Creating Urgency
  • Connecting Outbound
  • Connect Calling Prep
  • Interviewing
  • Coaching
  • Buyer Profiles
  • Diagnostic Strategy
  • Leadership Skills
  • Habits & Mastery
  • Dealing with Conflict
  • Email Prospecting
  • Root Cause Analysis
  • Role Play Coaching
  • Connecting Inbound
  • AI For Sales
  • Sales Management
  • Rapport
  • Psychology of Salespeople
  • Negotiating
  • Elements of Mindset
  • Emotional Intelligence
  • Video Prospecting
  • Psychology of Buyers
  • Sales Process
  • Discovery Questioning
  • Elements of Practice
  • Creating Urgency
  • Connecting Outbound
  • Connect Calling Prep
  • Interviewing
  • Coaching
  • Buyer Profiles
  • Diagnostic Strategy
The Coaching Architecture

The layer that decides what matters

Triple Session ingests every call, every CRM update, every meeting, runs it through your playbook and delivers coaching wherever your team already works.

Sources — what we listen to
Google Meet
Zoom
Aircall
HubSpot
Any Recording
Context — what we think with
Your playbook
rule_07 · open with named referral
rule_12 · frame budget before price
rule_18 · ask for 3 named referrals
v.3 · discovery
Our point of view

"Reps that ask for named referrals by the third call close 38% more."

learned from 1,200+ teams
Rep history
marcus.r · last 14 days
Calls scored17
Referrals asked4 / 17
Trend
updated continuously
Agents — what we do with it
Scoring Agent

Grades every call against your playbook in seconds

Diagnosis Agent

Pinpoints which behaviors are breaking which deals.

Coaching Agent

Builds recommendations each rep needs to do next.

Delivery Agent

Deliver insights in real time, every day and weekly

Interfaces — where coaching shows up
Triple SessionInsights & trends
HubSpotAuto-fill properties
SalesforceAuto-fill properties
AutomationsSend data anywhere
SlackNotifications
{ }API / WebhooksCustom workflows
Claude / GPTMCP Server
Continuous learning ↻

Triple Session is the context and intelligence layer empowering recommendations and decisions that will make your team actually better at selling.

SOC2 Certification

Data security you can count on

Triple Session is proud to be SOC2-certified, reflecting our dedication to delivering a secure and reliable platform for sales teams.

More about security
SOC2 Certification Badge
Don't just take our word for it

What our users say about us

“Sales training needs a new look for a new generation of sellers. Triple Session matches how sellers learn with accountability, practice, and action. This will fundamentally change how we coach sales people.”

David Barron profile photo
David Barron
Global Director of Sales
HubSpot logo

“I've seen quite a few of these new AI tools and yours has been the only one that does what it says it does.”

Matthew Iovanni profile photo
Matthew Iovanni
CEOFullFunnel

“I am enjoying and appreciating so much this level of insight. And our whole organization is excited to get this information into HubSpot so that it's visible for everybody else. The team loves the deal insights, they love the next steps, and they love how easy it is to capture and keep track of all the things they're supposed to do.”

Kristen Bussenger profile photo
Kristen Bussenger
Enablement DirectorIgnite Reading

“I love that Triple Session's AI helps me organize my entire pipeline and helps me forecast for my deals. It also is such a big help when having forecasting meetings with my manager. The AI is so intelligent. Their customer support is also quite easy to get in touch with and they are all very nice.”

Briana Payne profile photo
Briana Payne
Account ExecutiveCustomer.io

“I've really enjoyed using Triple Session. Its very practical in my day-to-day for uploading information to the CRM, and it saves me a lot of time, at least 30 minutes a day, which is a big deal for us. Plus, I can quickly get insights to use in calls, which gives me much more autonomy.”

Jared Boyett profile photo
Jared Boyett
Sales DirectorApollo Insurance

“You win that head-to-head in my eyes in terms of your AI versus their AI and your call summarizing versus theirs (Chorus). Triple Session’s AI is definitely better. More in depth. I just love that you take our sales methodology into account and pull that so I can find information quickly.”

Arvin Savar profile photo
Arvin Savar
Account ExecutiveTrellis

“Triple Session has been a fantastic resource to me as a sales leader to build a framework for ‘what good looks like’ in each type of sales call. I'll often refer back to videos and prescribe training in alignment with my call guidance.”

Maria Bross profile photo
Maria Bross
Director of Sales DevelopmentRevenue.io

“It's completely flipped coaching upside down. Now, we do all of our coaching based on Triple Session, because we built and personalized the scorecard of what's a great call. We're still doing 1-1s, but we're coaching 100% off of the scorecards and going, ‘hey, you have a theme of missing this, you have a theme of missing that”

Gordan Musgrove profile photo
Gordan Musgrove
VP of OperationsThe Service Center

“With Triple Session I have experienced a transformation in my sales skills. The practical examples and clear approach have guided me from prospecting, discovery, handling objections to closing sales. Best of all, the platform is so easy to navigate that I can focus on learning and applying what I know. Highly recommend it.”

Jhonatan Herrera profile photo
Jhonatan Herrera
Latam Growth SpecialistHubSpot

“The personalization of AI Coach to Onfly’s unique sales process has been a big differential. It wasn’t just some off-the-shelf AI that we adapted; it was something we built together with the Triple Session team. That collaboration made all the difference. The tool aligns with our sales playbook and helps get objective data without the manual labor.”

Thiago Villas profile photo
Thiago Villas
Sales CoordinatorOnfly
Questions

The last few honest questions

If you've read this far, you've probably narrowed it down. Here's what most buyers ask before they book.

What is Triple Session?

Triple Session is an AI sales coaching platform. It scores 100% of your calls against your own playbook, sets each rep one skill to work on, and assigns the training to fix it — call intelligence, coaching and a built-in academy in one system.

Built for customer-facing teams at small and mid-market companies. Live in 2–4 weeks.

What is an AI sales coaching platform?

Conversation intelligence tools record calls and analyze what happened: topics, sentiment, transcripts. An AI sales coaching platform closes the loop between call analysis and rep training — it scores every call against your playbook, assigns each rep a drill on their specific gap, and measures whether the behavior changed on the calls that follow.

Triple Session is one: the scorecard, the coaching and the academy in a single system.

How is Triple Session different from Gong, Modjo, or a call recorder?

A different category, not a better recorder. Recorders surface what happened on your calls. Triple Session tells you what was missing, builds the coaching to fix it, and stays close until your reps actually change.

If you want recordings and analysis, those tools are fine. If you want your team to get better at selling, that's coaching, and that's us. Here's how switching works →

Who is Triple Session designed for?

Customer-facing teams — Sales, Customer Success and Support — at small and mid-market companies. Reps get structured feedback and a clear path to improve, managers get visibility without listening to every call, enablement scales coaching across the org, and RevOps gets clean call data and CRM sync.

Teams that want a recording archive are better served elsewhere. Teams that want rep behavior to change are the ones we're built for.

How does the coaching actually work?

Every call is scored against the scorecard for that call type, and the gaps roll up into one training focus per rep — "Creating Urgency & Impact", say — with a target and a week-by-week track. The focus is scored on the rep's own calls, so progress is measured on live conversations, not course completion.

From that focus we build a development plan and auto-assign the work: a course, a roleplay, and top-rep Moments on that exact skill, clipped from teammates' calls. Managers get a weekly digest and a team view of who has no focus set, whose focus is stale, and whose plan has stalled.

What does "high-touch" actually mean? How much work is required from us?

It means we don't drop the software on you and leave. During onboarding we work with you and your managers to translate how your team sells into the platform — your playbook, your scorecards, your priorities.

It takes a few hours a week from a sales leader during the 2–4 week setup. After that we stay close as a partner, not a ticket queue. See how onboarding runs →

How long until we see results?

Two to four weeks from kickoff to live coaching, while we encode your sales process, build your scorecards and train your managers.

Most customers see the first behavior shifts within the first month, and measurable scorecard improvement by week 6–8.

We already have Gong — should we wait for the renewal?

No — tell us the renewal month instead. Your last 60 days under contract run free on Triple Session, with coaching running in parallel with the tool you're still paying for. The day that contract ends, nothing needs migrating.

Mid-contract is the worst time to demo and the best time to plan. Here's how the switch works →

Will managers and reps actually adopt it?

The platform doesn't replace your managers — it gives them a team view of who has no focus set, whose scores are regressing, and whose plan has stalled, so nobody quietly falls through.

Reps see their own calls scored, one skill to work on rather than a list, and the clip of a teammate who does it well. Managers stop spending Friday afternoons on recordings; reps stop pushing back because the evidence is in front of them.

How much does Triple Session cost?

Academy Pro at $45 per user per month for the academy alone, AI Coach at $55 for call scoring, digests and insights, both together at $95, and Enterprise at custom pricing. Plans are billed annually. Concierge onboarding is a one-time fee: $3,000 for Standard, $5,000 for Advanced, which adds roleplay setup.

The full breakdown →

Does it work with our existing call recording and CRM?

Yes. Google Meet, Zoom, Teams, Aircall and Kixie for calls; HubSpot and Salesforce for your CRM — out of the box. Our meeting bot records anything else.

Coaching then shows up wherever your team already works: Slack, your CRM, email, dashboards. Automations and Zapier connect the rest, with a public API behind them.

Does Triple Session work in languages other than English?

Fully, in three. English, Portuguese and Spanish are complete translations — the platform, the courses, the quizzes and the insights — so a rep in São Paulo and a rep in Austin each work in their own language.

Beyond those, we support teams selling in 99+ languages, from French to Mandarin: calls are scored in the language they were conducted in, against the same scorecards.

Is Triple Session secure? SOC 2?

Yes. SOC 2 Type II certified — an independent auditor has verified our security, availability and confidentiality controls. We don't train external models on your data, and customer data is segregated by tenant.

Full details are available on request; most procurement reviews close within a week. More about security →

Still have a question? Bring it to the call

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Ready to unlock your team's true potential?