Best Gong alternatives for mid-market sales teams in 2027

The best Gong alternative for sales coaching is the one that acts on the call after it ends. Most comparisons rank tools by how well they record. This one ranks them by what they do next: score the call, coach the person, let them practice, and update the CRM.

If you pay for Gong, or just got a quote, that is the gap worth checking. A recording tells you what happened. It does not change what your team does on the next call.

Why teams look past Gong

Gong is a strong revenue platform. Teams leave it for four practical reasons.

• Seat price. Gong does not publish prices. Vendr reports $1,600 to $2,400 per seat a year for small teams on the standard tier.
• Platform fee. Gong's pricing page lists per-user licenses plus a platform fee. You pay it before you add a single person.
• Annual contracts. Vendr reports that 60 to 70% of Gong contracts are multi-year, and the median contract is $55,333 a year across 1,158 purchases (updated March 2026).
• Coaching stops at the recording. Scoring, practice and lessons come from Gong Enable, a coaching add-on sold on top of the Gong license.

For a 50-person team, the seat range alone is $80,000 to $120,000 a year before the platform fee and before any add-on. That is the number most readers of this post are trying to beat.

The full cost breakdown is in Gong pricing in 2026, with the sources and the math for 20 people. The head-to-head is in Triple Session vs Gong. For the whole category, see the best AI sales coaching software in 2027, and for onboarding new hires, AI sales training platforms.

How we picked: five criteria

We judged each tool on what happens after the call, not on recording quality. Every tool on this list records and transcribes. These five criteria separate them.

1. Coaching. Does it tell each person what to work on, and does a manager see who needs help?
2. Roleplay practice. Can people practice the skill out loud before the next call?
3. Call scoring. Does it score calls against your own playbook, such as MEDDICC, SPIN or a custom scorecard?
4. CRM sync. Does it write call data into HubSpot or Salesforce fields without manual entry?
5. Price. Is it published, and what is the real cost for a team of 10, 25 or 50?

We read each vendor's own product and pricing pages. Where a vendor does not publish a detail, we say so.

Gong alternatives for mid-market sales teams

For a mid-market sales team, the Gong alternatives fit different jobs. One line per tool:

Sources: Outreach pricing, Salesloft pricing and Clari Copilot (redirects to Salesloft), read on November 11, 2026. The other rows come from the sections below.

What mid-market teams should check first

At 50 to 200 people, the seat price decides most of the bill. Gong publishes no price, so the Gong rows use Vendr's range of $1,600 to $2,400 per seat a year, before the platform fee. The others are published prices, billed annually.

People × price per person per month × 12. Avoma uses Organization ($29 + $29 add-on) at 50 people and Enterprise ($39 + $29) at 200, because Organization stops at 100 seats. Triple Session adds one-time onboarding of $3,000 or $5,000. Fathom Business is recording and scorecards without coaching plans or roleplay, so compare the job before the total. For scoring alone, see call scoring tools. For practice, see AI sales roleplay tools.

Comparison table

The table summarizes what each vendor states on its own site. The sections below add context and the places where a competitor is the better pick.

Prices are per user per month, billed annually, as published. Check each vendor before you buy, because plans change.

Triple Session

Triple Session is a coaching platform. It scores each call against your scorecard, gives each person feedback, runs AI roleplay, and writes the results to your CRM.

Best for: sales, CS and account management teams that want every call scored and coached.

What it does:

• Call scoring grades every call on your own scorecard. Templates cover MEDDICC, SPICED, BANT and Challenger, and onboarding includes building the first scorecards.
• AI roleplay lets people practice with AI buyers by voice. Each run is scored on the same scorecard as a real call.
• With AI Coach, a low score on a real call puts the matching roleplay and training session in that person's coaching plan, with a due date.
• Ask AI Coach answers questions about a meeting, a deal or the team, and Global Insights asks one question across every conversation.
• CRM updates write call data, scores and notes to HubSpot or Salesforce fields you map. You choose whether they push automatically or wait for approval.
• It records Zoom, Google Meet, Microsoft Teams and Aircall calls, or joins with its own recording bot.

Where it falls short: it is not a forecasting or outbound platform. If you need forecasts or sequencing in the same tool, Gong covers that and Triple Session does not.

Pricing: AI Coach is $55 per user per month. Academy Pro + AI Coach, with AI Roleplay and the training academy, is $95. Both are billed annually, with no platform fee. Onboarding is a one-time $3,000 or $5,000. A team of 10 on AI Coach pays $9,600 in year one, onboarding included. See pricing.

Chorus (by ZoomInfo)

Chorus is a conversation intelligence tool that ZoomInfo acquired in 2021. It records and transcribes calls, keeps them in a searchable library and logs each call to the CRM.

Best for: teams that already buy ZoomInfo data and want call recording in the same contract.

What it does well:

• It records from more sources than any other tool here. A notetaker bot joins meetings on more than a dozen video and screen share tools, including Zoom, Google Meet, Microsoft Teams and Webex. Chorus also imports calls from more than 30 dialers, including Aircall, Dialpad, Orum, Outreach, Salesloft and Zoom Phone. Most dialers need Salesforce, HubSpot or Dynamics connected first.
• After each meeting it writes a task to Salesforce, HubSpot or Dynamics with the participants, next steps and tracked topics. Depending on the CRM and package, it can also push the full transcript and tracker hits.
• After a discovery or qualification meeting, Meeting Based CRM Updates suggests values for MEDDIC, MEDDPICC, BANT or SPIN fields, plus notes and next steps. Someone reviews, edits and approves them, from the meeting page or the Slack recap, and Chorus writes them to the mapped opportunity fields.
• ZoomInfo enriches call participants with its contact and company data, which Triple Session does not do.
• Only recorder seats are paid. Listeners, who review calls but are not recorded, are free.

Where it falls short for coaching: a manager fills in each scorecard. AI Assist drafts the answers for the manager to review, but Chorus does not score every call on its own. We found no roleplay or practice, so coaching stays a manager task on top of the recording.

Pricing: not published. Chorus is sold on its own or inside a ZoomInfo contract. Vendr's Grain vs Chorus comparison (February 2026) puts Chorus at $80 to $150 or more per user per month, with minimum contracts often $25,000 to $40,000 a year. We found no free trial.

Avoma

Avoma is a meeting assistant with conversation intelligence sold as add-ons. It is the lowest-cost route to recording plus scoring on this list, if you are careful with add-ons.

Best for: small teams that want notes, summaries and CRM saves at a low seat price.

What it does well:

• The Startup plan is $19 per recorder seat per month billed annually, or $29 monthly. Viewers and collaborators are free. It includes unlimited transcription, AI notes and notes saved to CRM records.
• It records Zoom, Google Meet, Microsoft Teams, Webex and GoTo Meeting, and dialer calls from Aircall, Dialpad, Kixie, Outreach, RingCentral, Salesloft and Zoom Phone.
• It connects to Salesforce, HubSpot, Pipedrive, Copper, Zendesk Sell and Zoho. Transcription covers more than 70 languages.
• The 14-day free trial opens the Organization plan with every add-on, and needs no credit card.

Where it falls short for coaching: the coaching pieces are add-ons. Conversation Intelligence ($29 per seat per month billed annually, $35 monthly) adds AI scoring on every call, custom scorecards with SPICED, Sandler and MEDDICC templates, and a performance trend dashboard. Two-way CRM field updates are in the Revenue Intelligence add-on, also $29. A Startup seat with both add-ons is $77 per month billed annually. We found no roleplay or practice.

Pricing: Startup $19 (up to 25 seats), Organization $29 (up to 100 seats) and Enterprise $39 (10 seats minimum) per recorder seat per month billed annually. Add-ons: Conversation Intelligence $29, Revenue Intelligence $29, Lead Router $19.

Fathom

Fathom is an AI note-taker with a free plan and a team product. It is the cheapest option here for recording and summaries. In September 2026, Superhuman acquired Fathom.

Best for: very small teams, or teams that want to try AI notes with no spend.

What it does well:

• The Free plan has unlimited recordings and transcriptions, with limited use of advanced summaries.
• It records Zoom, Google Meet, Microsoft Teams and Slack huddles, and in-person meetings through its iOS app. Transcripts cover 38 languages.
• The Business plan adds AI scorecards. You write the questions and grading criteria, tie the scorecard to a meeting type, and Fathom scores matching calls after they end.
• CRM sync covers HubSpot, Salesforce and Close. On the Business plan, Deal View maps sections of the AI summary to HubSpot deal fields and Salesforce opportunity fields.

Where it falls short for coaching: coaching means talk-time metrics (calls, talk time, questions asked, monologue length) and scorecards you write yourself. SPICED and MEDDPICC are examples to copy, not built-in templates. Fathom cannot record phone or dialer calls, so cold calls are out. We found no practice or roleplay, and no coaching plan per person.

Pricing: Free. Team $15 and Business $25 per user per month billed annually ($19 and $34 monthly), 2 users minimum. Enterprise on request. Paid plans carry a 90-day guarantee.

Jiminny

Jiminny is a conversation intelligence platform with three plans: Capture (note-taking), Scale (coaching) and Grow (team and deal reporting).

Best for: sales teams that call from a dialer and want recording and manager-led coaching, with a custom quote.

What it does well:

• It records Zoom, Google Meet and Microsoft Teams, and calls from more than 20 dialers, including Aircall, Dialpad, Orum, Outreach, RingCentral, Salesloft, Talkdesk and Zoom Phone. Transcription covers more than 60 languages.
• Coaching frameworks let a manager score a call by hand, with written feedback and a star rating per section. Results show as a trend per person.
• AI call scoring rates each section of your framework from 1 to 5, with an explanation and timestamps.
• AI CRM Filling writes call and email data to Salesforce and HubSpot fields, either straight away or after someone reviews it.
• It offers a 14-day free trial with no credit card, and says there is no platform fee.

Where it falls short for coaching: we found no AI roleplay or practice. Jiminny's plan comparison still lists AI call scoring as coming soon, so ask which plan includes it.

Pricing: a custom quote by seat type: recording seats, insights seats for managers and listener seats. The term is 12 months, billed monthly or annually, plus a one-time setup fee. Vendr reports a median of $27,000 a year.

Hyperbound

Hyperbound is the roleplay specialist on this list. If practice is your main gap, it is the closest to a pure practice tool.

Best for: enablement teams that want a deep roleplay library for new hires and want to add call scoring later.

What it does well:

• Roleplays cover cold calls, gatekeepers, discovery, demos, renewals and buying committees, in more than 30 languages.
• You build a buyer bot from a LinkedIn profile or an uploaded call transcript.
• Scorecards can follow MEDDPICC, SPIN, Sandler or your own framework, with feedback on each step and quotes from the transcript.
• Certifications and leaderboards turn practice into an onboarding program.
• The Free plan includes 45 prebuilt roleplays and example scorecards.

Where it falls short for coaching: real call scoring, the call recorder, dialer imports and CRM sync (HubSpot, Salesforce and Dynamics) are only in the Perform plan. Practice and Perform are separate per-user licenses, so without Perform, scores come from practice only, not from real calls.

Pricing: Free plan. Practice and Perform on request, per user, with volume and multi-year discounts. Vendr reports a median of $12,000 a year.

Gong Enable alternatives

Gong Enable is Gong's coaching add-on, sold on top of the Gong license. It does three jobs: AI Call Reviewer scores calls, AI Trainer runs roleplay practice, and Lessons turn your own calls into training. If Enable is the part of Gong you want, compare tools on those three jobs.

Two differences matter most. Gong Enable drafts scorecards with AI from your closed-won calls, while Triple Session specialists build the first ones with you during onboarding. And Enable's price adds to the Gong seats and platform fee, while Triple Session's Academy Pro + AI Coach covers all three jobs for $95 per user per month, with no platform fee.

Best Gong alternative for your team

Match the tool to the job you are hiring it for.

The coaching question is the deciding one. If a low score on a call does not lead to a practice session and a due date, the tool records. It does not coach.

How to switch without losing call history

You can switch from Gong without paying for two tools or losing the calls you care about.

1. Check your contract end date. Gong contracts are often multi-year, so find the renewal and the notice period first.
2. Export what you want to keep. Your recordings stay in Gong until the contract ends. Export key calls and transcripts as MP4, MP3, WAV, M4A, VTT, SRT or TXT.
3. Import and re-score. Triple Session can review imported recordings and transcripts and score them against your new scorecards.
4. Run both in parallel. If you switch mid-contract, your last 60 days under the Gong contract run free on Triple Session.
5. Go live. Most teams are live in 2 to 4 weeks, with scorecards built by Triple Session specialists.

The switch page walks through the steps.

FAQ

Gong is too expensive for our 50-person sales team: what are good alternatives?

Price what you need first. For 50 people, Gong's seat range alone is $80,000 to $120,000 a year before the platform fee, because Gong does not publish prices and Vendr reports $1,600 to $2,400 per seat a year for small teams. For coaching on every call, Triple Session publishes $55 per user per month for AI Coach or $95 with the training academy, billed annually, with no platform fee. For recording and summaries only, Fathom Business is $25 per user per month and Avoma starts at $19 per recorder seat.

Which Gong alternatives would work for a 3,000-person company and sync call notes to the CRM automatically?

On CRM sync, Triple Session and Jiminny write call data to the CRM automatically or after someone reviews it, and Chorus writes a task after each meeting and has someone approve field updates. Avoma's two-way field updates are an add-on, Fathom's deal field mapping is on its Business plan, and Hyperbound's Deal Sync is in its Perform plan. At 3,000 people, Jiminny, Hyperbound and Chorus quote on request, and Avoma's Startup and Organization plans stop at 25 and 100 seats, so you would need its Enterprise plan. The post does not test any tool at that size, so ask each vendor for a quote and a reference customer of a similar size.

What are the best Gong competitors for mid-market?

For a mid-market sales team of 50 to 200 people, the Gong competitors to price are Triple Session, Avoma, Fathom, Jiminny, Chorus, Hyperbound, Outreach and Salesloft, which now includes Clari Copilot. Triple Session, Avoma and Fathom publish per-seat prices. Jiminny says it charges no platform fee. Chorus, Hyperbound, Outreach and Salesloft quote on request.

Gong vs Chorus vs Clari Copilot vs Avoma: which costs less?

Of the four, only Avoma publishes a price: $19 to $39 per recorder seat per month billed annually, plus $29 for the Conversation Intelligence add-on. Gong publishes none, and Vendr's median Gong contract is $55,333 a year. Chorus is quoted alone or inside a ZoomInfo contract. Clari Copilot now redirects to Salesloft, which publishes no price.

What is the best sales conversation intelligence for mid-market?

It depends on what happens after the call. For recording and notes at a published price, Avoma and Fathom. For every call scored and coached per person, Triple Session. For a platform with forecasting and outreach, Gong, Outreach or Salesloft. Price 50 people on each before you compare.

What is the best Gong alternative for AI coaching?

It depends on what you mean by coaching. Triple Session scores every call on your scorecard, builds a coaching plan per person and adds AI roleplay. Hyperbound is focused on AI roleplay. Jiminny and Avoma add coaching features to call recording. Pick the tool that closes the loop from score to practice.

How much do Gong alternatives cost?

Prices range widely. Fathom Business is $25 per user per month billed annually. Avoma starts at $19 per recorder seat per month, and coaching features are a $29 add-on. Triple Session is $55 or $95 per user per month. Jiminny, Hyperbound and Chorus quote on request. Always add onboarding and platform fees to the seat price.

Who are the main Gong competitors?

The tools most often compared with Gong are Chorus by ZoomInfo, Avoma, Fathom, Jiminny, Hyperbound and Triple Session. Clari is also compared with Gong, but it is a forecasting platform rather than a coaching tool.

What are the best alternatives to Gong Enable?

Gong Enable covers call scoring, roleplay practice and lessons, sold on top of the Gong license. Triple Session covers all three for $95 per user per month with no platform fee. Hyperbound is the closest match for roleplay, with real call scoring in its top plan. Avoma and Fathom score calls but list no roleplay.

Can we run a Gong alternative while our Gong contract is still active?

Yes. Most teams run both until the Gong contract ends. If you switch mid-contract, your last 60 days under the Gong contract run free on Triple Session. Your Gong recordings stay in Gong until the contract ends, so export the ones you want to keep.

Do we lose our call history if we leave Gong?

Not if you export it first. Triple Session can review imported recordings and transcripts (MP4, MP3, WAV, M4A, VTT, SRT or TXT) and score them against your new scorecards.