Call scoring software grades each sales call against a scorecard, a list of what a good call includes for your team. The tools that fit a playbook let you write that scorecard yourself, score every call automatically, and send the person to coaching or practice when a score is low. In this list, Triple Session and Hyperbound Perform do all three, and Avoma, Fathom and CloudTalk do the first two at a lower published price.
I read each vendor's pricing and product pages on November 11, 2026. I work at Triple Session, which is one of the seven, and I judged it on the same questions as the rest. To build the scorecard itself, read our guide to sales call scoring or the MEDDICC scoring post.
Comparison table: AI call scoring against a playbook
| Tool | Best for | Your own scorecard | Scores every call automatically | Coaching or practice after a low score | Published price |
|---|---|---|---|---|---|
| Triple Session | Scoring plus a coaching plan and practice in one place | Yes | Yes | Yes, coaching plan and roleplay | AI Coach $55, with roleplay $95 per person, billed annually |
| Hyperbound Perform | Teams already using Hyperbound roleplay | Yes, custom AI scorecards | Yes | Yes, calls turned into practice, manager assignments | Not published |
| Avoma | Meeting notes plus scoring at a published price | Yes, custom AI scorecards (add-on) | Yes, after every recorded call | Coaching recommendations. No assignment found | $19 to $39 per recorder seat plus $29 add-on, billed annually |
| Fathom | Small teams that start with a notetaker | AI scorecards on the Business plan | Not stated | Not found | Business $25 per person, billed annually, 2 seat minimum |
| CloudTalk | Teams already calling from CloudTalk | Yes, templates you write | Yes, every recorded call | Managers build coaching plans by hand | Add-on from $9 per person, billed annually, on top of a phone plan |
| Gong | Teams that also need forecasting and outreach | Yes (sold with Gong Enable) | Not stated on the pricing page | Not stated on the pricing page | Not published. Vendr median $55,333 a year |
| Jiminny | Mid-size teams on HubSpot or Salesforce | Coaching scorecards | Not stated | Not stated | Not published. No platform fee, one-time setup fee |
Sample: 7 tools, one row each. Vendor pricing and product pages read on November 11, 2026. Method: "Not stated" or "Not found" means the pages I read did not say so. Prices are per seat per month as published.
Sources: the Triple Session pricing page and call scoring page; Hyperbound; Avoma pricing and Avoma scoring; Fathom; CloudTalk; Gong and Vendr; Jiminny.
What "against a playbook" should mean
Three tests separate playbook scoring from a generic score:
- You write the steps, in your words, such as "confirmed who signs off on the purchase."
- Every call is scored, not a sample a manager picks.
- A low score leads somewhere: feedback, a practice session or a task.
A tool that fails the third test produces a report. One that passes it changes the next call.
Cost for 20 people, year one
| Tool and plan | Per seat per month | Year one, 20 people |
|---|---|---|
| CloudTalk add-on | $9 (plus phone plan) | $2,160 plus phone plans |
| Fathom Business | $25 | $6,000 |
| Avoma Startup + Conversation Intelligence | $19 + $29 | $11,520 |
| Triple Session AI Coach | $55 | $13,200, plus onboarding of $3,000 or $5,000 |
| Triple Session Academy Pro + AI Coach | $95 | $22,800, plus onboarding |
Sample: Plans with a published per-seat price, read on November 11, 2026. Method: Price per seat per month × 20 × 12. One-time onboarding is listed where the vendor publishes it.
Avoma charges only for seats that record meetings, so a team where managers only view recordings pays less.
Triple Session
Triple Session scores every call on your scorecard, builds a coaching plan per person and, on the $95 plan, sends them to an AI roleplay of the skill that scored low. The AI sales roleplay tools post compares that practice step on its own.
Where it loses: no free plan or trial, one-time onboarding of $3,000 or $5,000, and it costs more per seat than Avoma, Fathom or CloudTalk if you only need the score.
Hyperbound Perform
Its Perform plan scores real calls with custom AI scorecards, turns calls into practice and lets managers assign work. Prices are not published, and the free plan does not include real call scoring.
Avoma
The Conversation Intelligence add-on ($29 per seat per month billed annually, $35 monthly) scores calls against a rubric automatically after every recorded call. It sends coaching recommendations. I found no automatic assignment.
Fathom
Fathom's Business plan adds coaching metrics and AI scorecards at $25 per person per month billed annually ($34 monthly). The pages I read do not say whether every call is scored.
CloudTalk
If your team calls from CloudTalk, its add-on scores every recorded call against templates you write. Managers build the coaching plans.
Gong
Gong sells call scoring through Gong Enable on top of the Gong license. It publishes no price. Vendr reports a median of $55,333 a year across 1,158 purchases (updated March 2026). See Gong pricing for the math, and Gong alternatives for teams leaving it.
Jiminny
Jiminny lists coaching scorecards and instant AI feedback. Pricing is bespoke, with no platform fee and a 12-month minimum.
Where call scoring fits
Call scoring is one of four jobs a coaching tool can do, next to recording, coaching and practice. The best AI sales coaching software in 2027 compares ten tools on all four. For new hires, the AI sales training platforms post covers courses and certification next to scoring.
FAQ
Which tool scores sales calls against a playbook and assigns coaching?
On the vendor pages read on November 11, 2026, Triple Session and Hyperbound Perform score every call on a custom scorecard and assign coaching or practice after. Avoma and CloudTalk score every call and leave the coaching step to the manager.
How does AI call scoring work?
The tool transcribes the call, checks each step on your scorecard against what was said, and gives a score per step with the moment in the call that supports it.
What is the cheapest call scoring software?
Of the published prices, CloudTalk's add-on starts at $9 per person per month on top of a phone plan, and Fathom Business is $25 per person per month, billed annually.
Can I build my own call scorecard?
Yes. Triple Session, Hyperbound Perform, Avoma and CloudTalk score against steps you write. Our sales call scoring guide shows how to write them.
Does Gong score calls automatically?
Gong sells AI and manager scoring through Gong Enable. Its pricing page does not detail it, so ask Gong for the plan that includes it.