Real efficiency gains.
Real revenue growth.
less time invested by sales managers in call analysis and coaching prep
of reps receiving instant feedback and deal insights without waiting for manager availability
increase in closing rate driven by new referrals process
year-over-year revenue growth (2025 vs 2024)
growth in high commission sales
increase in client referrals
"It's completely flipped coaching upside down. Now, we do all of our coaching based on Triple Session, because we built and personalized the scorecard of what's a great call. We're still doing one to ones, but we're coaching 100% off of the scorecards and going, 'hey, you have a theme of missing this, you have a theme of missing that'."
Ray Dorsey
Junior Partner @ Apollo Insurance
"After implementing the new referral ask process in Triple Session's coaching scorecards, we saw an immediate impact. Our client referrals increased by 72%, and our closing rates on those referral leads improved by 50%. We can directly trace both improvements back to the process changes identified through the scorecards."
Ray Dorsey
Junior Partner @ Apollo Insurance
About Apollo
Apollo is an insurance provider transforming how individuals and small businesses access coverage. By offering instant online quotes and policy issuance, Apollo eliminates outdated, paper-based processes and delivers a seamless customer experience.
Apollo’s sales team operates with a modern, integrated tech stack—leveraging Aircall for calling, HubSpot for CRM, and Triple Session for real-time coaching and call intelligence. This combination helps them move fast and support reps with the tools they need to succeed at scale.
The Problem
Too many calls, not enough insight
Too many calls to listen to and coach on
With over 2,000 calls a month per agent, even talented sales managers found it impossible to review enough calls to meaningfully improve performance across the board. Coaching was time-intensive, but it still left insights buried in unreviewed calls.
Lack of visibility into behavioral trends
Without a scalable way to analyze all conversations, managers were left guessing when reps were missing opportunities. If a rep didn't ask for referrals at the end of a meeting, it was difficult to know whether it was a one-off or a pattern in need of fixing.
Feedback arrived too late to act on immediately
Managers provided consistent coaching—but it typically happened too late after calls. Without immediate feedback, reps missed opportunities to apply lessons in the moment, and coaching couldn’t scale across hundreds of calls happening every week.
“When you make a hundred calls a day and there's 20 workdays, that's 2,000 phone calls a month just for one agent. So, you know, we assign a sales manager to them and maybe they get to listen to 20 of their calls all the way through, but that's not going to be enough. That's not enough to pick up as many trends and issues.”
Ray Dorsey
Junior Partner @ Apollo Insurance
You can't fix what you don't know is happening
Ray knew there were opportunities hiding in the data. But, without a way to review a large volume of calls, those insights remained invisible.
It was impossible to know what Apollo was truly missing in terms of new clients and incoming revenue. They had no easy way to guide what they could be doing differently in order to maximize each agent's results.
The solution
Goodbye manual call reviews, hello instant AI feedback
Instant feedback and trend analysis on every call
With a seamless Aircall integration, AI Coach automatically scores and flags behaviors on every call, like referral asks or missed value statements. Reps get immediate insight into what they're doing well and where they’re slipping, and managers track patterns at a glance.
Customized scorecards for coaching at scale
Ray's team createdfully customized scorecards that reflect Apollo’s sales process. Now, reps get relevant feedback that reflects the way they do things at Apollo, and it's all instant; without waiting for 1:1s or biweekly reviews.
Real-time feedback that reps can act on instantly
Every rep now receives call feedback within minutes-no more waiting for 1:1s to know what went wrong. The system flags missed behaviors and immediately reflects them in the rep’s scorecard. It’s objective and impossible to ignore.
“It saves managers’ time a lot. It's cut down their coaching about 50%, I would say. They don't need to have anything prepped because they just run right off of the scorecards. All they have to do is know how to use the software. If they know how to use the software, they're good.”
Ray Dorsey
Junior Partner @ Apollo Insurance
“The biggest thing that's different about Triple Session is how personalized it can get. You guys can coach and teach the logic exactly how I want it to be. A lot of the competitors... it's a little broad. I can't personalize the scorecard or the coaching. It's all based on what that software had built, and I don't love that.”
Ray Dorsey
Junior Partner @ Apollo Insurance
Help your sales team coach faster and sell smarter
Since adopting Triple Session, Apollo has completely changed the way it coaches reps and scales performance. From faster feedback loops to easy pattern recognition, the team has achieved 72% more client referrals with 50% higher close rates on those leads, driving 30% revenue growth—with measurable improvements in rep behavior and performance.
