Score every call, coach the gap,and verify the change.
Coaching and enablement for customer-facing teams, built on your own playbook.
Trusted by enablement teams at
client referrals at Apollo Insurance after the referral ask became a scored behavior on every call. Close rates on those referrals rose 50%.
Read the case study →Find the gap, practice it, track the change. Triple Session shows what each person is missing, assigns the practice for it and tracks whether it improved on later calls.
Identify
Every call is scored on your playbook, so you see what each person is missing.
Recommend
The AI Coach assigns the sessions, roleplays and call examples for that skill.
Monitor
Later calls show whether the skill improved, for each person and the team.
Every call scored on your playbook.
Our specialists turn your playbook into a scorecard. Every call comes back scored step by step, with the feedback behind each score and the moments that show it.
Scores for the whole team.
See which steps the team skips most and who needs help on each one.
Every person’s progress on one screen.
See each person's scores, the team average and the trend over time, so you know who needs attention this week and what they're working on. Each person sees their own profile; managers see the whole team.
Coaching plans built by the AI Coach.
Pick a focus skill and the AI Coach assigns the sessions, roleplays, quizzes and call examples for it. You can reorder, remove or add anything by hand.
A weekly coaching email for everyone.
Each person gets a Monday email with what's due that week, what their own calls showed, and one tip from a teammate who already does the behavior. Managers get the team version of the same digest.
- 01Sent weekly
- 02Based on their own performance
- 03Shows progress & recommendations
See whether the skill is improving.
Every call after a plan starts is scored on the skill in focus, so you see progress for each person and the team.
- People on a plan
- 6 of 10
- Closing the gap
- 4
- Flat two weeks
- 2
- Team median
- 66%
See who is improving and who is stuck.
See each person’s call volume next to their score.
See every past plan and its result.
Each coaching plan shows how much the score moved on that person’s calls.
“We knew reps were skipping the referral ask. We didn’t know it was costing us 38% in closed revenue.”
“I could see what’s going on, but didn’t have time to dive in, analyze and troubleshoot solutions. And what Triple Session did almost instantly was show us where the problems are... not just show me, but show the rep where the problems are so they can start working on it on their own.”
See your own team’s calls scored on your playbook.
Scores, or change?
Most call tools score calls with AI now. The difference is what happens after the score: who picks what each person works on, who assigns the practice, and who checks that the behavior changed.
Scroll sideways to compare →
| Capability | Triple Session | Gong | Avoma | Fathom | Attention | Sybill | Claudein-house build |
|---|---|---|---|---|---|---|---|
| Records and transcribes calls | Yes | Yes | Yes | Yes | Yes | Yes | Not listedNeeds a separate recorder |
| AI scores calls on your own scorecard | Yes | YesEnable license | YesAdd-on | YesBusiness plan | Yes | PartlyPrompt you run | PartlyIf you build it |
| Picks one focus skill per person | Yes | PartlyManager prescribes | PartlyIn manager digest | Not listed | Not listed | PartlyPerson asks for one | Not listedBuild it yourself |
| Assigns the practice that closes the gap | YesCourses, AI roleplay, Moments | YesAI roleplay, lessons | PartlyClips and playlists | PartlyClips and playlists | PartlySnippets | PartlySnippets | Not listedBuild it yourself |
| Weekly coaching email to everyone | Yes | PartlyCall highlights | PartlyManagers only | Not listed | PartlyBuild a workflow | PartlyScheduled prompts | Not listedBuild it yourself |
| Tracks the focus behavior against a goal | Yes | PartlyInitiative boards | PartlyScore trends | PartlyScore trends | PartlyScore trends | PartlyOn request | Not listedBuild it yourself |
| Built-in sales training library | YesSales academy | Not listed | Not listed | Not listed | Not listed | Not listed | Not listedBuild it yourself |
| Your own content, recommended by AI | YesUploaded, then recommended by AI Coach | PartlyCourse builder, assigned by hand | Not listed | Not listed | Not listed | Not listed | Not listedBuild it yourself |
Based on each vendor's public website, pricing page and help center as of October 2026. “Not listed” means we found no mention of it, not that it can't be done. Product names are trademarks of their owners. Spotted something out of date? Tell us.
Before you book a demo
What managers and enablement teams ask about scoring, plans and proving the coaching worked.
What does Coaching & Enablement do?
It turns call scores into coaching. Every call is scored on the scorecard for its call type, and the results point to one skill for each person to work on.
The AI Coach then assigns the practice for that skill and tracks whether it improves on later calls. Scorecards, coaching plans and weekly check-ins are in one place for managers and their teams.
How does Triple Session decide what each person works on?
One skill at a time, not a list. The gaps across someone's scored calls roll up into one training focus ("Creating Urgency & Impact", say) with a target and a week-by-week track.
Managers stay in control: set or change the focus, and the AI Coach drafts the development plan underneath it instead of choosing what matters for you.
What gets assigned in a development plan?
Practice for that skill: academy courses and sessions, AI Roleplays on that exact skill, and top-performer Moments clipped from teammates' calls.
The pace setting decides how much lands each week, auto-assign tops the plan up as items complete, and managers can reorder, remove or add anything by hand.
How do we know if the coaching is working?
The focus is scored on the person's own calls, so progress is measured on live conversations, not course completion. You see the rate when the plan started, the rate now and the goal, per person and for the team.
Most customers see the first behavior shifts within the first month, and measurable scorecard improvement by week 6–8.
What do managers see?
Who needs attention. A team view of who is on a training focus or a development plan, how many plans closed at goal, and who has no focus set, a stale or regressing focus, a stalled plan or no recorded calls.
Each person also has a coaching profile: their score per scorecard and call type, their weekly trend, and a section-level breakdown against the team average. Managers get a weekly digest of the whole team.
What does each person see?
Their own calls scored, one skill to work on, and the plan to get there.
Every Monday the AI Coach emails each person what's due that week, what their last calls showed, and a clip of a teammate who already does it well. Ask AI Coach is there when they want to check a weak spot without waiting for a 1-on-1.
Can it replace 1-on-1 coaching sessions?
No, it makes them more focused. Managers arrive with the person's focus skill, the flagged moments on it, and what good sounds like from a top performer.
The 1-on-1 becomes the conversation about the gap, not the search for it.
Who runs it, managers or enablement?
Both, with different jobs. Managers own each person's focus and the 1-on-1s; enablement owns the scorecards, the academy content and the team-wide view of what's working.
One system means the training enablement builds is the training the AI Coach assigns, and the scores managers see are the ones it's measured against.
Who builds our scorecards, us or Triple Session?
Both. Our sales specialists learn your playbook and methodology, help document the steps nobody wrote down, then turn your process into the scorecards the AI uses on every call.
MEDDICC, BANT, SPIN, Challenger or a process of your own all work, and you can edit them yourself at any time. More on call scoring →
Does it work with our existing call recording and CRM?
Yes. Google Meet, Zoom, Teams, Aircall and Kixie for calls; HubSpot and Salesforce for your CRM, out of the box.
Our meeting bot records anything else. Video and VoIP calls are both scored, in 99+ languages.
How long does it take to set up?
Two to four weeks to coaching live on every call. Connecting your call recording tool or turning on the meeting bot takes a day.
Onboarding covers the rest: custom scorecards per call type, AI calibration, integrations and manager training. See how onboarding runs →
How much does it cost?
Call scoring, training focus and development plans are in the AI Coach plan, at $55 per user per month. Academy Pro + AI Coach, at $95, adds the full academy and AI Roleplay to those plans.
Both are billed annually, and onboarding is a one-time fee. The full breakdown →
Is Triple Session secure? SOC 2?
Yes. SOC 2 Type II certified: an independent auditor has verified our security, availability and confidentiality controls. We don't train external models on your data, and customer data is segregated by tenant.
Full details are available on request; most procurement reviews close within a week. More about security →
Still have a question? Ask us on a demo
Do you need scores, or do you need people to change?
Scored calls, a coaching plan for each person and proof it worked, built on your playbook.