technical skillBuilding AI Workflows with Claude Cowork Skills
Brock Mesarich | AI for Non Techies
YouTube creator
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AI For Sales
Build a Hyper-Personalised B2B Outreach System with Claude Code
Oleg Melnikov
YouTube creator
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- Duration
- 12 min
This session walks through a complete B2B cold outreach workflow built inside Claude Code. You will learn how to source LinkedIn leads using Sales Navigator, scrape and enrich profile data via third-party APIs, score each lead against custom qualification criteria, and automatically generate personalised LinkedIn assets — banner, profile picture, and headline — to attach as free value in your outreach messages. The system is designed to be 95% automated while retaining a human-quality feel, making it practical even for non-technical users.
Learning objectives
- Extract and structure a targeted lead list from LinkedIn Sales Navigator using a scraping API
- Score leads from 1–10 against custom qualification criteria by connecting Claude Code to a LinkedIn profile enrichment API
- Build an HTML lead-management dashboard inside Claude Code to filter and prioritise prospects
- Generate personalised LinkedIn profile assets (banner, profile picture, headline) using an AI image generation API
- Craft value-first cold outreach messages that attach a ready-to-use deliverable for each prospect
Key takeaways
- Sending a connection request without a message before outreach increases acceptance rates compared to leading with a pitch
- Scoring and disqualifying leads upfront prevents wasted effort on prospects unlikely to convert
- Attaching a tangible, personalised deliverable — such as a redesigned LinkedIn banner — dramatically increases reply rates
- Claude Code can replicate many Clay-style enrichment workflows without additional subscription costs
- Providing examples of high-quality LinkedIn profiles helps Claude understand and reproduce the visual and copy standards you want
- A 35% reply rate is achievable when outreach combines genuine personalisation with immediate, relevant value
- Even non-technical users can set up this full pipeline by communicating requirements to Claude in plain language
Free plan, no credit card. Watching opens this session in the Triple Session app.
How Triple Session works
One coaching loop, running every week
Coaching fails when it is an event. Triple Session turns it into a loop: measure the gap, train against it, and check whether the next call moved.
01
Identify the gap
Every call is recorded and scored against your own playbook, so the distance between what your team says and what the playbook asks for stops being a guess.
02
Surface the insights
Patterns roll up across reps, deals, and objections. You see which behavior is costing pipeline, not just which rep is behind.
03
Train the people
Training is assigned against that specific gap: short, expert-led sessions tied to the behavior you just measured.
04
Deliver the feedback
Managers coach from evidence instead of memory. A scorecard, the moment in the transcript, and the one thing to practice next.
Your team's next call is already on the calendar.
Start with the free plan and run the loop on your own playbook. No credit card, no procurement conversation.