Build a Hyper-Personalised B2B Outreach System with Claude Code

This session walks through a complete B2B cold outreach workflow built inside Claude Code. You will learn how to source LinkedIn leads using Sales Navigator, scrape and enrich profile data via third-party APIs, score each lead against custom qualification criteria, and automatically generate personalised LinkedIn assets — banner, profile picture, and headline — to attach as free value in your outreach messages. The system is designed to be 95% automated while retaining a human-quality feel, making it practical even for non-technical users.

Learning objectives

• Extract and structure a targeted lead list from LinkedIn Sales Navigator using a scraping API
• Score leads from 1–10 against custom qualification criteria by connecting Claude Code to a LinkedIn profile enrichment API
• Build an HTML lead-management dashboard inside Claude Code to filter and prioritise prospects
• Generate personalised LinkedIn profile assets (banner, profile picture, headline) using an AI image generation API
• Craft value-first cold outreach messages that attach a ready-to-use deliverable for each prospect

Key takeaways

• Sending a connection request without a message before outreach increases acceptance rates compared to leading with a pitch
• Scoring and disqualifying leads upfront prevents wasted effort on prospects unlikely to convert
• Attaching a tangible, personalised deliverable — such as a redesigned LinkedIn banner — dramatically increases reply rates
• Claude Code can replicate many Clay-style enrichment workflows without additional subscription costs
• Providing examples of high-quality LinkedIn profiles helps Claude understand and reproduce the visual and copy standards you want
• A 35% reply rate is achievable when outreach combines genuine personalisation with immediate, relevant value
• Even non-technical users can set up this full pipeline by communicating requirements to Claude in plain language