technical skillBuilding AI Workflows with Claude Cowork Skills
Brock Mesarich | AI for Non Techies
YouTube creator
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AI For Sales
Automating B2B LinkedIn Outreach with Claude Computer Use and Apollo
Oleg Melnikov
YouTube creator
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- Duration
- 10 min
This session walks through a practical workflow for automating B2B cold outreach on LinkedIn using Claude's computer use feature (Claude Cowork) combined with the Apollo lead-scraping service via an MCP connector. You will see how Claude can browse a prospect's LinkedIn profile, read their recent posts, craft a personalised connection message, and send the request — all without manual intervention. The session also covers how to source up to 3,000 free leads per month through Apollo via the Apify integration, and provides a step-by-step setup guide so the entire system can be running in under ten minutes.
Learning objectives
- Explain how Claude's computer use capability can perform browser-based tasks such as reading LinkedIn profiles and sending connection requests on your behalf
- Configure the Apify MCP connector inside Claude to pull structured lead lists from Apollo
- Design a cold outreach prompt that instructs Claude to research a prospect, craft a personalised message, and execute the send
- Apply lead-filtering parameters in Apollo to target specific job titles, industries, and geographies
Key takeaways
- Claude computer use acts as a background sales agent that can browse, read, and interact with LinkedIn without manual input
- Personalisation that references specific posts or uses a deliberately imperfect compliment helps outreach stand out from generic AI-generated messages
- Apollo via Apify provides up to 3,000 free leads per month, including LinkedIn URLs, emails, and company data
- The Apify MCP server connects Claude directly to lead data, enabling it to trigger scraping and receive structured results inside the same chat
- A paid Claude Pro or Max plan ($19/month) is required to use computer use; one closed B2B deal typically covers the cost many times over
- The Chrome extension for Claude must be installed and granted permissions before computer use can interact with the browser
- You can add a human-approval step — asking Claude to draft personalised messages in a table before sending — to maintain quality control over outreach
- The same computer use setup can be extended to other lead sources such as Instagram followers or Google Maps business listings
Free plan, no credit card. Watching opens this session in the Triple Session app.
How Triple Session works
One coaching loop, running every week
Coaching fails when it is an event. Triple Session turns it into a loop: measure the gap, train against it, and check whether the next call moved.
01
Identify the gap
Every call is recorded and scored against your own playbook, so the distance between what your team says and what the playbook asks for stops being a guess.
02
Surface the insights
Patterns roll up across reps, deals, and objections. You see which behavior is costing pipeline, not just which rep is behind.
03
Train the people
Training is assigned against that specific gap: short, expert-led sessions tied to the behavior you just measured.
04
Deliver the feedback
Managers coach from evidence instead of memory. A scorecard, the moment in the transcript, and the one thing to practice next.
Your team's next call is already on the calendar.
Start with the free plan and run the loop on your own playbook. No credit card, no procurement conversation.