Automating B2B LinkedIn Outreach with Claude Computer Use and Apollo

This session walks through a practical workflow for automating B2B cold outreach on LinkedIn using Claude's computer use feature (Claude Cowork) combined with the Apollo lead-scraping service via an MCP connector. You will see how Claude can browse a prospect's LinkedIn profile, read their recent posts, craft a personalised connection message, and send the request — all without manual intervention. The session also covers how to source up to 3,000 free leads per month through Apollo via the Apify integration, and provides a step-by-step setup guide so the entire system can be running in under ten minutes.

Learning objectives

• Explain how Claude's computer use capability can perform browser-based tasks such as reading LinkedIn profiles and sending connection requests on your behalf
• Configure the Apify MCP connector inside Claude to pull structured lead lists from Apollo
• Design a cold outreach prompt that instructs Claude to research a prospect, craft a personalised message, and execute the send
• Apply lead-filtering parameters in Apollo to target specific job titles, industries, and geographies

Key takeaways

• Claude computer use acts as a background sales agent that can browse, read, and interact with LinkedIn without manual input
• Personalisation that references specific posts or uses a deliberately imperfect compliment helps outreach stand out from generic AI-generated messages
• Apollo via Apify provides up to 3,000 free leads per month, including LinkedIn URLs, emails, and company data
• The Apify MCP server connects Claude directly to lead data, enabling it to trigger scraping and receive structured results inside the same chat
• A paid Claude Pro or Max plan ($19/month) is required to use computer use; one closed B2B deal typically covers the cost many times over
• The Chrome extension for Claude must be installed and granted permissions before computer use can interact with the browser
• You can add a human-approval step — asking Claude to draft personalised messages in a table before sending — to maintain quality control over outreach
• The same computer use setup can be extended to other lead sources such as Instagram followers or Google Maps business listings