Cost of Improvement

Your best rep already proved what's possible.

One rep closes at a far higher rate than the rest. Same product, same leads — the difference is coaching. Here's what that difference costs you every year.

Close rate · one team, eight reps

Best rep 35%Team average 20%

One rep figured out how to sell it. The other seven were never taught.

Sales teamOpportunities / rep / monthAverage deal valueTeam average close rate 20%Best rep close rate 35%$12M yearly pipeline (10 reps × 20 opportunities × 12 months × $5,000) × close rate. Returns assume coaching closes one-third of the gap — deliberately conservative. Cost: $95/seat/month, billed annually, plus $5,000 one-time advanced onboarding.

What the gap costs you$1.8M

per year, if the whole team closed like your best rep (20% → 35%)

Close the $1.8M gap →30 minutes on your real numbers

$2.4M

$4.2M

$1.8M

$16.4K

The gap is 110× the price of the thing that closes it.

+$600Kadded revenue / year
with ⅓ of the gap closed

$16.4KTriple Session / year
everything plan, onboarding included

37×return on the
coaching spend

Close the gap

Make your best rep the standard.

The gap is a coaching problem. We'll show you what your best rep does that the rest don't — scored on your own calls, so it's coachable instead of anecdotal.

Talk to us →30 minutes · your numbers and your calls, no slides