AI Coach: find and fix deal issues before they result in closed-lost using AI


Sell Easier with The Value Equation

12 min
Average Score

Alex Hormozi

Founder of

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In this enlightening session led by Alex Hormozi, CEO of, you will gain invaluable insights into the art of selling and how to maximize the value of your offers. If you're ready to take your sales game to the next level and make your prospects see the true worth of what you have to offer, watch this session to learn more about the Value Equation.

The Value Equation: Unveiling the Secrets to Effective Selling

Are your offers falling short in converting prospects into customers? The problem may lie in the perceived value of what you're offering. To boost your conversion rates, it's essential to enhance the perceived value of your product or service. But how do you do that? Let's dive into the Value Equation and find out.

The Four Key Components of the Value Equation

1. Dream Outcome:

  • Is the end result meaningful to your prospects?
  • Make sure your offer addresses a desire or need that truly matters to them. Remember, it's not always about being unique; it's about being better at solving a core problem.

2. Perceived Likelihood of Achievement (Risk):

  • Do your prospects believe they will succeed with your product or service?
  • Increasing their confidence in a positive outcome reduces perceived risk, making your offer more enticing. Highlight success stories and communicate the likelihood of their success.

3. Time Delay:

  • How long will it take for them to see results?
  • Time is precious. If you can deliver results quickly, you increase the perceived value. Remember, fast often trumps free when it comes to value.

4. Effort and Sacrifice:

  • What additional costs and inconveniences are required to achieve the result?
  • Minimizing effort and sacrifice on their part makes your offer more appealing. Consider how you can make the journey as effortless as possible.

Crafting Irresistible Offers

The ultimate goal is to increase the desire and promise while reducing time and effort. Think about how you can move towards making the bottom part of the equation (time delay and effort) as close to zero as possible. When you achieve this, you create immense value for your prospects.

Real-World Examples of the Value Equation in Action

1. Making Money vs. Fitness:

  • Making money is often a higher perceived outcome than fitness.
  • People are willing to pay more for outcomes that align with their priorities. Solve more expensive problems if you want to charge higher prices.

2. CoolSculpting vs. Lifting Weights:

  • CoolSculpting is more expensive, even if the outcome (a flatter stomach) is the same as lifting weights.
  • CoolSculpting reduces perceived risk, offers immediate results, and requires less effort, making it a premium option.

Lessons from Industry Giants

Industry giants like Amazon and Netflix have mastered the art of creating value by focusing on reducing time and effort. Amazon's fast delivery and vast product range reduce time delays and effort. Netflix provides immediate access to tailored content, minimizing both time delays and effort.

Your Path to Selling Easier

To sell easier and more effectively, dissect your product or service through the lens of the Value Equation. Evaluate how you can enhance the dream outcome, boost the perceived likelihood of success, reduce time delays, and minimize effort and sacrifice.

Your goal is to make your prospects perceive that they will achieve their desired outcomes quickly and effortlessly with your offer. Keep refining your approach and remember that the true value lies in your prospects' perception.

If you're eager to explore more strategies for selling easier and boosting your conversion rates, watch this session and unlock the full potential of the Value Equation. 

Don't miss out on this opportunity to transform your approach to sales. Watch the session, and start crafting irresistible offers today!

How Triple Session works

Training, Testing, & Feedback

Triple Session's proven formula accelerates your sales performance through consistent, organized practice, backed by measurable results.

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Bite-Sized Knowledge

Our expert-led video sessions simplify complex sales concepts into easy-to-digest 5-15 minute videos for better retention.

Test your understanding

Test Your Understanding

After each session, there will be a quiz to test your understanding and help you improve on any areas that need more attention.

Evaluate and Grow

Evaluate and Grow

Get progress snapshots after each quiz to track your improvements and achieve your sales mastery goals.