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Linkedin Algorithm 2023: How Does The Linkedin Algorithm Work?

duration
13 min
Average Score
76%

Megan Grant

Owner

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If you want to boost your LinkedIn engagement and connect with potential clients effectively, understanding LinkedIn's algorithm is crucial. This session is all about working with LinkedIn's algorithm, not against it, to drive healthy engagement.

Cracking the LinkedIn Algorithm

LinkedIn's algorithm, like those of other platforms, remains a bit of a mystery. No one can claim to know its secrets with 100% certainty. However, Megan shares her valuable insights and strategies gleaned from years of LinkedIn experience to help you navigate it successfully.

The Initial Evaluation

When you post something on LinkedIn, the platform promptly assesses whether your content is spammy or high quality. If it leans toward spam or excessive self-promotion, don't expect significant engagement. LinkedIn users prefer valuable content, and so does the algorithm.

The Test Run

Once LinkedIn determines that your content is high quality, it undergoes a test run with a small group of users. If this initial audience engages positively with your content, LinkedIn rewards you by showing it to more people. This process often peaks in the first 24 hours, emphasizing the importance of early engagement.

LinkedIn's algorithm thrives on a cyclical process. More engagement leads to wider exposure, and wider exposure, in turn, leads to more engagement. This virtuous cycle keeps content active and engaging for days or even weeks after posting.

What Counts as Engagement?

Engagement encompasses likes, comments, and shares. However, it's essential to note that other metrics matter too. When someone follows you or sends a connection request, that's also engagement. Clicking "see more" on your post contributes to engagement, so keep these metrics in mind.

Strategies for Maximizing Engagement

Megan shares practical strategies to boost your engagement on LinkedIn and keep the algorithm working in your favor.

1. Always Provide Value

Your LinkedIn posts should educate, inspire, or entertain your audience. Before posting, put yourself in your followers' shoes and ask, "What do I get out of this post?" If you can't provide a clear answer, focus on enhancing the value you offer.

2. Hook with the First Few Lines

LinkedIn shows only the first few lines of a post before requiring users to click "see more." Use these initial lines wisely. Avoid clickbait tactics, but rather, start with a compelling question, a surprising fact, or a personal story that resonates with your audience.

3. Craft a Thoughtful Call to Action (CTA)

Encourage engagement by asking questions that invite comments, rather than just seeking likes. Engaging comments enrich your content and improve its visibility. Make your CTAs authentic and aligned with the post's content.

4. Consistent Posting

Consistency matters. LinkedIn values loyal, active users. Develop a posting schedule that suits your capacity, whether it's daily, every other day, or a few times a week. Maintain your chosen frequency to signal a commitment to the platform.

5. Exploit LinkedIn's Features

Take advantage of LinkedIn's features beyond posting. Going live, starting a newsletter, publishing articles, or creating a LinkedIn group are excellent ways to maximize your presence and boost engagement.

Avoiding Pitfalls

Megan offers advice on avoiding common traps that can hinder your LinkedIn success.

1. Engagement Pods and Automation Tools

Engagement pods and automation tools may seem tempting but can lead to account suspension. LinkedIn seeks genuine human interactions, not artificial boosts. Megan advises against these risky practices.

2. Unnatural Formatting

Avoid formatting your posts with excessive line breaks. Such formatting often looks unnatural and may frustrate users. Focus on providing a seamless reading experience.

3. Overly Promotional Content

LinkedIn discourages overly promotional content that drives users away from the platform. Instead, consider Megan's strategy of engaging users in the comments and then sharing external links via direct messages.

Where to Learn More

Megan provides resources to deepen your understanding of LinkedIn optimization and freelancing success:

  • Explore her LinkedIn optimization guides in the video description.
  • Delve into Megan's comprehensive guide to LinkedIn optimization.
  • Consider joining Megan's program, Revenue Spark, to learn her proven strategies for landing high-paying clients.

Remember to show your appreciation by giving this video a thumbs up if you found it helpful. If you have any questions, don't hesitate to ask in the comments. Megan looks forward to your next visit!

Now, to dive deeper into the intricacies of LinkedIn's algorithm in 2023, watch the full session. Discover more valuable insights and tips for mastering LinkedIn as a sales rep.

For additional reading on LinkedIn's algorithm and related topics, consider exploring these external references:

Unlock the full potential of LinkedIn to supercharge your sales efforts and foster meaningful professional connections. Watch the session, implement the strategies, and stay tuned for more expert insights on your journey to LinkedIn success.

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