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Email Prospecting

How to Write Irresistible Emails Using The Push Pull Method

12 min
Average Score

Becc Holland

CEO & Founder of Flip the Script

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Have you ever wondered why some emails make you want to respond immediately, while others go straight to the trash? The secret might lie in the push-pull method, a dynamic approach to crafting emails that engage and compel the recipient towards action. This method, as explained by BEC Holland, leverages the psychological principles of pushing to create a sense of urgency and pulling to engage the recipient's interest and curiosity.

The Psychology Behind Push and Pull

At its core, the push-pull method in email writing is about balancing force and attraction. A push email might focus on the sender's agenda, creating a sense of urgency or highlighting a direct request. In contrast, a pull email draws the recipient closer by aligning with their interests, praising their achievements, or showing genuine interest in their work.

Why Balance is Key

The goal of using the push-pull method is to create a balanced approach that makes the recipient feel valued and understood, not just another target in a sales campaign. This balance ensures that while you have an agenda (the push), you are also considerate of the recipient's needs and interests (the pull).

Strategies for Implementing Push-Pull in Emails

  • Start with a Pull: Open your email by connecting on a personal level, such as commenting on a recent achievement or expressing genuine interest in their work.
  • Introduce the Push: After establishing a connection, introduce your agenda or request in a way that shows its relevance to the recipient.
  • Maintain Engagement: Use language that keeps the recipient engaged, showing that you value their time and contribution.

Creating irresistible emails is an art that combines understanding your recipient with strategic communication. By mastering the push-pull method, you can write emails that not only capture attention but also foster meaningful connections.

For more insights into crafting emails that engage and compel action, watch this session to learn more about understanding the push-pull method in email writing. This guide is an essential tool for sales reps, account executives, and anyone looking to improve their email communication skills.

Why is the opening line of your email so crucial to its success? In the realm of sales and business development, the first impression often dictates the course of the conversation. A compelling opening line acts as a 'pull'—a technique designed to draw the reader in by making the email about them, their achievements, or their interests. This session delves into how to craft an opening line that resonates with your recipient, setting the stage for a productive dialogue.

Personalization: The Key to Effective Pulls

Personalization goes beyond inserting the recipient's name into the email. It involves:

  • Researching the recipient: Take time to understand their recent accomplishments, publications, or posts that genuinely interest you.
  • Highlighting specific details: Reference a specific article, comment, or achievement that prompted your outreach. This shows that you've done your homework and are genuinely interested in their work.

Making It About Them

The most effective pull strategies are those that place the recipient at the center of the conversation from the very start. This could involve:

  • Complimenting their work: Genuine praise for something specific they've done or written can immediately pique their interest.
  • Expressing genuine interest: Share how their work has impacted you or what you've learned from them. This creates an instant connection and lays the foundation for a meaningful exchange.

The opening line is your opportunity to make a memorable first impression. By focusing on the recipient and what they value, you not only capture their attention but also set a positive tone for the rest of your message.

For detailed strategies on how to personalize your emails and craft openings that draw your recipients in, watch this session to learn more about crafting the perfect opening: the art of the pull. This guide offers actionable tips for anyone looking to enhance their email engagement rates by making a strong, positive first impression.

How do you transition from drawing in your recipient to presenting your ask or objective clearly? After successfully employing the pull technique to engage and build rapport with your recipient, it's time to introduce the push. This part of your email clearly communicates what you want from the recipient, whether it's booking a meeting, sharing information, or asking for feedback. The key to a successful push lies in its clarity, relevance, and the value it promises.

Balancing Your Approach

While the pull technique is about making the email recipient-focused, the push shifts slightly towards your agenda. However, this doesn’t mean becoming aggressive or pushy. Instead, it’s about:

  • Aligning your ask with their interests: Show how responding to your ask benefits them or addresses a need or interest they have.
  • Being clear and concise: State your request clearly, avoiding ambiguity. Recipients should understand exactly what you’re asking and why it’s relevant to them.

The Art of the Soft Ask

A 'soft ask' can be a powerful way to make your push less intrusive and more inviting. This could involve:

  • Proposing a single, specific action: Instead of overwhelming the recipient with multiple requests, focus on one clear action you want them to take.
  • Offering a choice: Providing options for how they can engage with you respects their autonomy and increases the likelihood of a positive response.

Effective push strategies in emails balance assertiveness with tact. They make it easy for the recipient to say yes by clearly outlining the mutual benefits and minimizing the effort required to take the next step.

For insights into how to craft your ask in a way that's both compelling and respectful, watch this session to learn more about the push: making your ask with clarity and confidence. This guide is invaluable for sales professionals and anyone interested in improving their persuasive communication skills.

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