AI Coach: find and fix deal issues before they result in closed-lost using AI

Prospecting for Leads

How to Generate REAL Sales Leads with Social Media

9 min
Average Score

Marc Wayshak

Founder, Author & Sales Strategist

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In the ever-evolving landscape of sales, one term that has been on everyone's lips in recent years is "social selling." The promise of leveraging social media to set more appointments, secure more leads, and close more sales is tantalizing. But the reality often falls short of the hype. In this session, discover a set of battle-tested strategies that truly deliver on their promise to generate authentic sales leads.

1. Craft an Appealing Online Persona

Make Your Profile Shine

The first impression on social media can make or break your sales efforts. Imagine stepping into the shoes of your ideal prospect and browsing your own profile. Does it tell a compelling story? Does it reflect the image you want your customers to see? If not, it's time for a makeover. A professional and customer-centric profile is your key to success.

Watch this session to learn how to optimize your social media profile for sales success.

2. Precision Targeting: Focus on Your Ideal Prospects

Zero in on Your Ideal Prospect Profile (IPP)

In the realm of social media outreach, the cardinal sin is engaging with individuals who aren't a good fit for your product or service. You don't want to waste precious time on leads that won't convert. Define your Ideal Prospect Profile (IPP) and only target individuals who align with it. The more specific your targeting, the higher your chances of success.

Discover how to identify and target your IPP effectively in this session.

3. Choose the Right Platforms

Know Your Prospect's Hangouts

Different platforms cater to different audiences. If you're in B2B sales, LinkedIn might be your holy grail. However, if you're in the B2C space, platforms like Facebook could be more fertile ground. Discover where your prospects spend their digital time and focus your efforts there. Quality over quantity is the name of the game.

Watch this session to gain insights into the platforms your prospects prefer.

4. LinkedIn: The B2B Goldmine

Leverage LinkedIn Connections for Personalized Outreach

LinkedIn is a treasure trove for B2B sales. When using LinkedIn, don't scatter your efforts randomly. Instead, utilize advanced search functions to pinpoint your ideal prospects. Quality trumps quantity. Aim for about 20 connection requests per day, manually, and avoid automation to safeguard your account. Personalize your messages based on research to pique your prospect's interest.

Learn the art of effective LinkedIn outreach in this session.

5. Facebook Groups: The B2C Powerhouse

Turn Facebook Group Friend Requests into Personalized Conversations

For B2C sales or targeting small business owners, Facebook groups are invaluable. First, identify groups where your potential customers congregate. Join these groups and start sending friend requests selectively. Keep it at around 20 per day to avoid spammy behavior. Once your requests are accepted, initiate personalized conversations based on their interests and needs.

Discover how to harness the potential of Facebook groups for fruitful sales interactions in this session.

6. Consistency is Key

Create Outreach Cadences

Consistency is the bedrock of successful social selling. A burst of outreach activity followed by long periods of inactivity is counterproductive. Establish a regular cadence for outreach. For instance, sending 20 outreach messages a day can result in thousands of connections over a year. By maintaining this rhythm, you keep your sales pipeline flowing consistently.

Learn how to build and maintain effective outreach cadences in this session.

In conclusion, the world of social selling offers immense potential, but only for those who navigate it wisely. By optimizing your online presence, targeting your ideal prospects, choosing the right platforms, and maintaining a consistent outreach strategy, you can unlock the true power of social media for sales lead generation.

For a deeper dive into these strategies and a step-by-step guide, watch this session on "Social Selling 101: How to Generate Real Sales Leads with Social Media." You'll gain valuable insights that can transform your sales efforts and drive tangible results.

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