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Advanced Tips for Screensharing During a Demo | Virtual Demo 4

3 min
Average Score

Dan Smith

Chief Learning Officer at Winning by Design

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In today's digital age, sales reps often find themselves conducting online demos to showcase their products or services to potential clients. The success of these sessions largely depends on how well the sales representative can engage and interact with their audience. One crucial aspect to master is the art of screen sharing. In this comprehensive guide, we will delve into the best practices for sales reps when sharing screens during demos, ensuring a seamless and impressive presentation that captivates your audience.

Optimizing Your Screen Sharing Setup

When conducting a sales demo, the first impression counts. The very moment you share your screen, your viewers' attention is immediately drawn to what's on your desktop. Therefore, it's essential to streamline your setup to display only what's necessary. Here's how you can optimize your screen-sharing setup:

1. Organize Your Tabs Strategically

To prevent any hiccups during your session, adopt a tab-based approach. Preload the tabs you'll use in the order they will appear. This not only minimizes the risk of technical issues but also ensures a smooth and organized flow throughout your presentation.

2. Share the Window, Not the Entire Desktop

Avoid sharing your entire desktop, especially if you have a large monitor, and your viewer has a smaller one. Sharing only the relevant window ensures your audience can focus on the key content without distractions.

3. Manage Notifications and Distractions

It's easy to get caught off guard by text messages or other distractions. Be sure to disable notifications or use incognito mode in your browser to maintain a professional and distraction-free environment.

Prepare, Prepare, Prepare

A successful sales demo requires meticulous preparation. Here are some essential steps to consider:

1. Preload Content

Whether you're showcasing slides, videos, or audio, ensure that everything is preloaded and ready. A smooth transition between content keeps the momentum going and maintains the viewer's interest.

2. Plan Ahead

Don't leave anything to chance. Plan every aspect of your demo to minimize fumbling or delays. A well-prepared sales rep exudes professionalism and competence.

Engage Your Audience Effectively

Engaging your audience is critical during a sales demo. Here's a technique that can make a significant difference:

1. Directing Viewer's Attention

When you have a screen with multiple elements, such as a webpage or dashboard, guide your viewers effectively. For instance, direct their focus by saying, "On the left, you'll see this, on the right, this," and highlight what you want them to concentrate on.

2. Empower Interaction

Empower your viewers by encouraging questions and exploration. After presenting your content, invite them to ask questions or explore specific areas that interest them. This approach gives them a sense of control and engagement, turning your sales demo into a collaborative experience.

Mastering the art of screen sharing during sales demos is essential for sales reps who want to leave a lasting impression. With strategic preparation, organization, and engagement, you can establish yourself as a sales professional that whom clients are eager to connect. To delve deeper into these techniques and improve your sales demos, watch this session to learn more about best practices in action. Elevate your sales game and watch your success soar!

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