7 Effective Bump Emails to Boost Your Outbound Sequence

Bump emails are an essential part of any effective outbound sales strategy. When done right, they can reignite conversations and get your prospects engaged. Let’s explore 7 powerful bump emails you can use today.

1. The One-Liner Bump

This is a simple yet effective approach. Your email should be short and relevant. Here are some example lines you can use:

• "Does any of this sound relevant, [First Name]?"
• "Would you be open to more information, [First Name]?"

By keeping it concise, you respect the prospect’s time while reminding them of your offer.

2. The Referral Bump

Sometimes, the initial email might not reach the right person. The referral bump is a polite way to redirect your effort.

Example:

"Hey, it seems like this might not be relevant to you. Do you think it would make more sense to speak to someone else about this?"

This tactic can help you identify the right decision-maker quickly.

3. The Just Call Bump

Timing is everything in sales. The just call bump works right after you make a phone call but don’t get through.

How it works:

• Send an email immediately after your call.
• Mention that you tried reaching them and ask if there’s a better time to connect.

Example:

"I just gave you a ring at [Their Mobile Number]. Is there a better time for me to call back?"

This shows persistence without being too pushy.

4. The Resource Bump

Adding value is crucial. In this email, provide a valuable resource related to the problem you’re trying to solve.

Pro Tip:

Use a third-party resource instead of one from your company. It appears more genuine and unbiased.

• Share a relevant article, video, or downloadable guide.
• Make sure it’s high quality and directly relates to the prospect’s needs.

5. The Image Bump

Sometimes, a visual representation is more compelling than words. Use an image to explain a complex product or highlight a specific feature.

When to use it:

• If your product is complex or has an “aha” moment feature.

Example:

Attach a screenshot and write: "Do you think this could help your team at [Their Company Name]?"

6. The Video Bump

Videos are engaging, but they don’t always need to be personalized. Instead, create a static video between 30 seconds and 1 minute.

Structure your video like this:

1. Introduction: State the problem.
2. Value Proposition: Explain how your product or service solves it.
3. Call to Action: Close with a strong ask for a meeting.

This approach saves time and ensures you deliver a consistent message.

7. The Case Study Bump

If you have a case study relevant to the prospect's industry, this can be highly persuasive.

Tips for success:

• Choose a case study that showcases key metrics and real results.
• Link to the case study and briefly highlight the most compelling part.

Example:

“Here’s a case study showing how we helped a similar company increase [Key Metric]. Would you like to learn more?”

Conclusion

Bump emails are a powerful tool when used strategically. From simple one-liners to engaging videos, each type has its place in your outbound sequence. Remember to focus on relevance, value, and timing to get the best results.

By integrating these strategies, you’ll boost your chances of re-engaging prospects and closing more deals.

Ready to elevate your outreach game? Start using these bump emails today!