7 Best Sales Based Lead Generation Tactics

In the world of sales, generating high-quality leads is a critical component of success. While traditionally seen as the responsibility of the marketing team, sales reps can play an active role in lead generation. This session explores seven powerful lead generation tactics tailored for sales professionals. These strategies are designed to help you meet and exceed your sales targets. Hey there, it's Liv from Neighbourhood, and I'm here to help you explore these game-changing lead generation techniques.

Watch this session to learn more about this topic.

What Are Sales Leads?

A sales lead refers to a potential customer, whether an individual or an organization, who has expressed a genuine interest in your products or services. These leads are attracted to your business through various lead generation strategies employed by the sales team.

1. Answer Questions and Engage Online

One effective way to attract sales leads is by answering questions on Q&A platforms or participating in online conversations. This tactic not only connects you with potential customers but also boosts your SEO and backlinking efforts. Be a problem solver, but maintain relevance to your product or service. Platforms like Quora provide an excellent opportunity to engage with your audience authentically.

2. Leverage Your LinkedIn Network

Your LinkedIn network is a valuable asset. Whether you're an active LinkedIn user or occasionally check in, you likely have a network of connections spanning various industries and organizations. Approach this strategy professionally and avoid sending generic messages to all your contacts. Be strategic, personable, and always maintain professionalism.

3. Embrace Live Chat

In today's fast-paced world, people crave quick answers. Implementing live chat on your website can significantly boost lead generation. It allows potential leads to get immediate responses to their queries. Approximately 60% of Neighbourhood's leads originate from live chat interactions. By providing instant assistance, you turn potential cold leads into fresh inquiries.

4. Maximize Your Email Signature

Your email signature is a simple yet effective tool for lead generation. Instead of merely listing your contact details, use it to guide potential leads through their buyer's journey. Include links to your services, blog, exclusive offers, or social media profiles. While not everyone will click, having the option increases your chances of engagement.

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5. Offer Customer Referral Deals

Studies reveal that people are four times more likely to make a purchase when referred by a friend. Implement a customer referral program to reward existing customers for promoting your brand. This not only incentivizes referrals but also attracts high-quality sales leads.

6. Revisit Closed and Lost Opportunities

Circumstances change, and leads that were not ready to purchase in the past may be ready now. Keep track of lost opportunities in your CRM, noting the reasons for the loss. By nurturing these leads over time, you increase the likelihood of them returning when they need your product or service.

7. Write Blog Posts

Don't wait for the marketing team to handle blog content. A proactive sales team can contribute valuable insights to your company's blog. Share your expertise, even if you're not a seasoned writer. Tools like Grammarly can help, and you can seek proofreading assistance. Blogging not only enhances your SEO but also positions you as a thought leader in your industry, building trust with potential leads.

Take a Proactive Approach

Smashing your sales targets requires a proactive approach. While not every tactic on this list will flood your inbox with leads overnight, systematically implementing these strategies will yield long-term benefits and a higher return on investment (ROI) for your lead generation efforts.

If you found this video helpful, consider sharing it with someone in need of lead generation strategies. You can also subscribe to our blog for additional tools, tips, and templates to help you Find, Sell, and Keep your customers, just like Neighbourhood does.