AI Coach: find and fix deal issues before they result in closed-lost using AI
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Creating Urgency

Learn how to keep your sales pipeline healthy and moving by discovering the right balance in creating urgency.

Course by
This course has sessions from
Victor Antonio, James White, Chris Orlob, Will Barron and more.
What's included
  • 7 bite-sized video sessions
  • Gamified quiz after each session
  • Downloadable resources
"packed with actionable stuff I could use right away"
"COI can be incredible useful in the right context"

Who is this course for?


Sales reps looking to move deals forward faster without damaging customer relationships.


Account executives interested in strategies for making their sales cycle more efficient.


Business development professionals seeking ways to prompt action from their prospects effectively.

What you'll learn

Course content overview

7 sessions
  • 3 Tips to Create Urgency in Sales

    3 min
  • 4 Tips to Create Urgency in Sales

    9 min
  • How to Drive More Urgency When Selling

    8 min
  • How to Create Urgency in Sales

    4 min
  • How to Create Urgency in Saas Discovery Calls

    10 min
  • 4 Word-for-word Sales Questions to Build Buying URGENCY

    22 min
  • COI Versus ROI - Creating Urgency with Cost of Inaction

    13 min

Boost Your Pipeline Momentum

Learn to Create Sales Urgency

Pick up tips on how to create a sense of urgency that motivates prospects to act swiftly.

Balance Persuasion and Pressure

Master the art of encouraging decisions without being too forceful, maintaining a positive sales experience.

Apply Techniques in Various Sales Scenarios

Apply urgency-creating techniques effectively, whether in SaaS discovery calls or broader sales contexts.

What other sales reps are saying

“There's so much I need to be at the top of my game when selling, from prospecting to rapport-building, running great discovery, presenting, negotiating, not to mention general professional skills like time management and emotional intelligence. With Triple Session, I find everything I need to learn and practice in one place and it's easy to track progress.”

Julia Moss
Account Executive

“The Triple Session training has been an invaluable asset for me as an Account Executive When you have been an AE for a while you can start getting complacent with your sales process. This training was key to helping me refine my skills in getting much deeper in discovery, selling to decision-makers, and closing bigger deals.”

Rudi Ribeiro
Principal Account Executive

“I have been using Triple Session since I was a junior Salesrep to learn the whole sales process and everything related. Today, as a Senior BDM, it continues to help me at the same level in sharpening all my skills- from the basic to the advanced ones. Definitely is a tool which helps me to deliver at the highest level.”

Maria Valadares
Senior Business Development Manager


Boost your sales results with the science of learning

We built Triple Session to replace boring and outdated sales training that just doesn't work. How? Using the science of micro-learning and habit-building.


Learn complex sales concepts turned into easy-to-digest lessons packed with actionable tactics, from 2 to 12 minutes each.


Take a quiz after each lesson with immediate feedback on your answers, consolidating what you learned from the instructor.


Review score and accuracy to understand your performance, and stay accountable with weekly training goals and competition.