# Triple Session
> Triple Session is an AI sales coaching platform (conversation intelligence + built-in sales academy) that scores every sales call against your own playbook and turns the gaps into training. It combines AI-powered call coaching, a gamified training academy, rep productivity automation, and workflow integrations in one platform. Designed as a more focused and affordable alternative to Gong and Chorus, Triple Session is built for Sales, Customer Success, and Customer Support teams — serving reps, managers, directors, enablement professionals, and RevOps teams at small and mid-market companies. Pricing starts at $45/user/month. Call scoring and AI coaching work in 99+ languages.

## About Triple Session

Triple Session is an AI sales coaching platform in the sales and conversation intelligence category. It helps customer-facing teams coach smarter and train faster using AI. After every call, the platform automatically reviews the recording against the team's custom playbook, scores each rep's performance, and surfaces specific coaching opportunities — without managers needing to listen to recordings manually. Scoring works across both video calls (Zoom, Google Meet, Teams) and VoIP calls (Aircall, Kixie, HubSpot VoIP) in 99+ languages.

Custom scorecards are built collaboratively: when a new customer joins, Triple Session's sales specialists run a deep onboarding workshop to understand the team's process and methodology, then build the first versions of all playbooks and scorecards — fully customized, not generic templates. After launch, the team continuously monitors platform performance and proactively suggests improvements as the strategy evolves. Scorecards support any methodology — MEDDICC, SPICED, BANT, Challenger Sale, or fully custom — and include contextual skip logic so reps aren't penalized when a criterion doesn't apply to a specific call type.

Coaching Analytics aggregates scorecard data at the rep, team, and company level. Managers receive daily snapshots and weekly summaries with trend data, rep rankings by sales stage, and AI-driven recommendations for courses and peer "Moments" to close identified skill gaps.

Reps close skill gaps using the built-in Sales Academy: an on-demand, gamified library of expert-led video courses covering topics like MEDDICC, BANT, GPCTBACI, discovery questioning, objection handling, negotiation, prospecting, and sales leadership. Courses come with certifications and leaderboards to drive engagement.

The platform also handles rep productivity tasks: CRM auto-fill after calls, AI-generated follow-up emails, deal insights, and pipeline summaries — reducing admin time so reps can spend more time selling.

Triple Session is SOC2 Type II certified and trusted by teams at HubSpot, Uber, Oracle, Zendesk, and Aircall.

## Key Products

- [Sales Coaching](https://triplesession.com/product/sales-coaching): AI-powered call review and coaching. Automatically scores every call against your custom playbook and surfaces coaching opportunities for managers. Includes custom scorecards, coaching plans, moments & playlists, and performance analytics.
- [Learning & Development](https://triplesession.com/product/learning-and-development): Gamified training academy with expert-led courses on sales skills, methodologies, and leadership. Includes team course builder, certifications, leaderboards, and training analytics.
- [Rep Productivity](https://triplesession.com/product/rep-productivity): Reduces non-selling time with CRM auto-fill, AI-generated follow-up emails, deal insights, and meeting summaries.
- [Playbook Performance](https://triplesession.com/product/playbook-performance): Analytics and insights on how well your team follows the sales playbook across all calls. Identify which plays work and which get skipped.
- [AI Roleplay](https://triplesession.com/product/features/roleplay): Reps simulate calls (cold calls, discovery, demos, proposals) with AI personas built from the customer's ICP. Personas have unique goals, objections, and personalities. Calls are scored against the same custom scorecards as real calls. Available in English, Portuguese, French, Spanish, and German.
- [Meeting Bot](https://triplesession.com/product/features/recording-bot): AI bot that joins and records calls automatically across Zoom, Google Meet, and Teams.
- [CRM Auto-Update](https://triplesession.com/product/features/crm-auto-update): Automatically matches every call to the right deal, contact, and company in HubSpot or Salesforce. Every CRM property is configurable — teams set each field to update automatically, require rep confirmation, or be skipped entirely. Each field supports three behaviors: update (enrich existing data), replace (overwrite), or ignore (skip if data exists).
- [Custom Playbooks](https://triplesession.com/product/features/custom-playbooks): Consultant-backed custom scorecards built from your methodology (MEDDICC, SPICED, BANT, or your own). Triple Session specialists run a deep onboarding workshop, build the first scorecard versions, and run quarterly reviews to keep them aligned as your strategy evolves.
- [Ask AI Coach](https://triplesession.com/product/features/ai-coach): Conversational AI assistant that lets reps and managers ask natural language questions about any call, deal, rep, or the entire call library. Generates follow-up emails, deal summaries, objection handling suggestions, and coaching plans. Works in 99+ languages at call, deal, rep, and company-wide scope.
- [Global Insights](https://triplesession.com/product/features/ai-coach): Company-wide meeting intelligence — ask one question and the AI scans thousands of calls, surfaces patterns, and returns synthesized insights backed by real call examples. Currently available to selected customers.
- [Deal Review](https://triplesession.com/product/features/ai-coach): Structured AI analysis of any active deal — pulls together call scores, transcript highlights, CRM data, and next-step recommendations in one place so managers and reps have a clear picture of deal health and what to do next.
- [Moments](https://triplesession.com/product/features/moments): Short best-practice call snippets automatically generated from top-scoring segments, tied to custom playbook criteria. Organizable into playlists. The AI recommends relevant Moments to reps based on their individual scorecard gaps for automatic peer-to-peer learning.
- [Automations](https://triplesession.com/product/features/recording-bot): Workflow builder that triggers actions on call events — send Slack or Teams alerts, push data via webhooks, or route insights to 5,000+ tools via Zapier. Designed for RevOps and SalesOps teams integrating coaching data into their existing systems.

## Pricing

- [Plans & Pricing](https://triplesession.com/pricing): Four tiers — Academy Pro ($45/user/month billed annually), AI Coach ($55/user/month), Academy Pro + AI Coach ($95/user/month, most popular), and Enterprise (custom). Concierge onboarding available from $3,000 one-time. Structured Pilots available for teams that want to validate results before a full rollout.

## Comparisons

- [Triple Session vs. Gong](https://triplesession.com/triple-session-vs-gong): Feature and price comparison. Triple Session costs approximately $480–$1,140/user/year vs. Gong at ~$6,600/user/year. Triple Session includes a full L&D academy, playbook-based scoring, Ask AI Coach, and Automations; Gong focuses on deal coaching and revenue forecasting and lacks a native training layer.
- [Triple Session vs. Chorus](https://triplesession.com/triple-session-vs-chorus): Feature comparison between Triple Session and Chorus (by ZoomInfo). Triple Session differentiates on playbook-based AI scoring, Ask AI Coach with natural language deal and rep queries, a built-in Sales Academy, AI Roleplay, and Automations — none of which Chorus offers natively.

## Sales Academy Courses

- [Course Library](https://triplesession.com/courses): Full library of free and pro sales training courses. Topics include: Prospecting, MEDDICC, BANT, GPCTBACI, Discovery, Objection Handling, Negotiation, Storytelling, Closing, Sales Leadership, Emotional Intelligence, Psychology of Buyers, Cold Calling, Email Prospecting, Video Prospecting, and more.
- [Sessions](https://triplesession.com/sessions): Bite-sized training sessions organized by skill.

## Blog

- [Blog](https://triplesession.com/blog): Articles on sales coaching, sales methodologies, and AI-powered sales enablement written by Matt Doyon, CEO & Co-Founder of Triple Session.
- [The Evolution of Sales Coaching](https://triplesession.com/blog/sales-coaching-evolution): How AI is changing traditional sales coaching approaches for modern sales teams.
- [The Challenger Sale](https://triplesession.com/blog/the-challenger-sale): How to implement the Challenger Sale methodology.
- [GPCT Guide](https://triplesession.com/blog/how-to-use-gpct-sales-methodology): What GPCT is and how to use it in sales qualification.
- [SPIN Selling](https://triplesession.com/blog/spin-selling-explained): SPIN Selling methodology explained.

## Company & Trust

- [Security](https://triplesession.com/security): SOC2 Type II certification details and security practices.
- [Partner Program](https://triplesession.com/partners/solutions-partner-program): Information about Triple Session's reseller partner program.
- [Book a Demo](https://triplesession.com/demo): Schedule a personalized demo with the Triple Session team.
- [Contact / Talk to Sales](https://triplesession.com/talk-to-us): Contact the sales team.

## Social & Community

- LinkedIn: https://www.linkedin.com/company/triple-session
- YouTube: https://www.youtube.com/@triplesession_ts
- Instagram: https://www.instagram.com/triplesession.ts/